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Coursera

Startup Fundraising: From Pitch to Closing

via Coursera

Overview

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Build practical startup fundraising skills and learn how to prepare, pitch, negotiate, and close funding opportunities. This course is designed for aspiring entrepreneurs, startup founders, and early-stage business professionals seeking to understand the fundraising process and become investor-ready. You'll explore startup funding needs, bootstrapping versus external financing, and funding stages from pre-seed to Series A and beyond. Compare angel investors, venture capital, private equity, crowdfunding, grants, and debt to identify suitable financing options. You'll also learn what investors look for, how to develop an investor-ready business case, and how financial fundamentals support fundraising decisions. Discover how to create compelling pitch decks, communicate your startup story, and engage effectively with potential investors. Finally, examine startup valuation, fundraising stages, term sheets, negotiation principles, and deal closing to understand how funding agreements progress. By the end of the course, you'll be able to evaluate funding sources, prepare an investor-ready business case, communicate investment opportunities, assess valuation and term sheets, and navigate fundraising negotiations. What makes this course distinctive is its structured approach connecting funding strategy, investor readiness, persuasive pitching, and deal closing.

Syllabus

  • Fundraising Foundations and Investor Readiness
    • Build a strong foundation in startup fundraising by evaluating funding needs, stages, and sources. Analyze investor expectations, develop an investor-ready business case, and apply essential financial concepts to prepare effectively for fundraising.
  • Pitching, Negotiation, and Closing the Deal
    • Develop practical skills for communicating and closing startup funding opportunities. Create compelling pitch decks, apply startup storytelling and investor communication techniques, evaluate valuation and term sheets, and navigate negotiation and deal closing.

Taught by

TSV Learning

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