Overview

Taught by eCommerce strategist Rihab Seb, this course walks you step-by-step through setting up your ad infrastructure—from Business Manager to campaign creation—while introducing you to the core concepts behind effective online advertising. By the end of this course, you’ll understand the essential foundations of running successful Facebook and Instagram ads for your Shopify store. What you'll learn: - How Facebook Ads work and how they compare to Google Ads - Whether Facebook Ads are right for your business - How to build an eCommerce sales funnel that converts - The impact of the iOS 14 update and how to adapt - How to properly set up and structure your ad account Designed for beginners and early-stage advertisers, this course combines strategic insights with tactical how-tos. With templates, checklists, and campaign worksheets included, you’ll walk away confident and prepared to launch your first Facebook ads campaign the right way. Instructor bio: Rihab Seb is an eCommerce marketing coach, entrepreneur, and full-time mom dedicated to helping business owners master every aspect of running an online store. Drawing from years of hands-on experience, she teaches practical skills in marketing, branding, social media, and paid ads that empower entrepreneurs to manage and grow their businesses with confidence. Her courses are designed for learners of all backgrounds and focus on delivering clear, actionable strategies that save time and drive real results.

Syllabus

Intro to Facebook Ads & Shopify Readiness

In this foundational module, you’ll be introduced to the power of Facebook Ads and how they can support your Shopify business. You’ll compare Facebook Ads to Google Ads, explore core advertising principles, and evaluate whether your business is ready to benefit from this marketing channel. With templates and planning worksheets, you’ll begin organizing your advertising approach and understanding what’s needed for long-term success.

Understanding Funnels & Ad Traffic

This module dives into how eCommerce traffic works—from where it comes from to how it moves through your sales funnel. You’ll break down the customer journey into key funnel stages and assess how prepared your Shopify store is to receive paid ad traffic. You’ll also distinguish between warm and cold audiences and identify the critical entry points that shape your ad strategy.

Navigating iOS 14 Changes

The iOS 14 update changed how Facebook tracks users—and this module ensures you're equipped to adapt. You’ll explore what the iOS 14 privacy changes mean for your campaigns, assess the impact on ad tracking and targeting, and learn concrete steps to maintain performance in the post-iOS 14 environment. A knowledge check will reinforce your ability to navigate these challenges.

Facebook Business Manager Setup

A well-structured Business Manager account is essential for efficient and trackable campaigns. In this module, you’ll create your Facebook Business Manager account, get familiar with its interface, and configure key tools like the Facebook Pixel to align with post-iOS 14 best practices. You’ll also structure your ad account for optimal campaign management and data insights.

Understanding Ad Algorithms & Structure

Facebook’s ad algorithm plays a major role in the success of your campaigns. In this module, you’ll learn how the algorithm evaluates ads based on three key factors and how different campaign structures influence visibility and cost. You’ll also compare various campaign types and understand when to use each, giving you the strategic tools to increase your ads’ effectiveness.

Building Your First Campaign

It’s time to launch your first Facebook Ads campaign. Using a guided worksheet, you’ll define your objectives, audience, and budget. You’ll also learn the difference between Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO), and determine which structure fits your goals. By the end of this module, you’ll have created and prepared a live campaign ready to drive results.