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Coursera

Search Engine Optimization (SEO) with AI

via Coursera

Overview

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Master the RACE framework for professional prompting, automate technical audits, and implement agentic workflows for real-time market monitoring. You will learn to navigate the shift from keyword-centric indexing to entity-based discovery while maintaining rigorous E-E-A-T standards using our specialized human-in-the-loop methodology. By completing this course, you will transform into an AI-native strategist capable of scaling content production 10x without sacrificing authority. You will gain the expertise to analyze Search Console data with LLMs and the strategic skills to stay ahead of algorithm updates using predictive data analysis. What makes this course unique is its focus on Actionable Architecture rather than simple content generation. We don't just teach you how to prompt; we show you how to build autonomous SEO systems. From reverse-engineering search psychology to forecasting trends with machine learning, this curriculum provides a structured roadmap for the future of digital visibility. If you are looking for a practical, step-by-step treasure trove of techniques to get on track in an AI-first workforce, this course will serve as your definitive guide to mastering search.

Syllabus

  • The AI Revolution in Search
    • Get a complete overview of how AI is transforming the search landscape, explore the evolution of Google's algorithms, and master the key AI platforms that are redefining how users discover information online
  • AI-Powered Research & Strategy
    • Master the art of building a robust SEO strategy with ChatGPT, leverage advanced frameworks for precise prompting, and learn to identify high-potential content gaps while scaling your market reach through AI-driven keyword translation.
  • Mastering Search Intent & Emerging Tools
    • Dive deep into user intent analysis using theoretical frameworks and OtterlyAI data, while learning how to maintain high E-E-A-T standards to ensure your AI-assisted content remains authoritative, trustworthy, and human-centric.
  • Content Optimization & Scaling
    • Master high-scale content production using ChatGPT for metadata and quality control, while learning to align AI efficiency with user behavior and predictive data analysis.
  • Advanced Analytics, Outreach & Management
    • Unlock advanced technical SEO capabilities by automating robots.txt and data analysis with LLMs, then transition into strategic project leadership by mastering AI-driven link building, team management, and professional client communication.
  • Course Finale
    • Explore the next frontier of SEO through agentic workflows and automated AI systems, consolidate your knowledge with a comprehensive glossary, and complete the final assessment to certify your expertise in AI-driven search engine optimization.

Taught by

Anton Voroniuk

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