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Coursera

Search Engine Optimization with ChatGPT

via Coursera

Overview

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Master one of the most in-demand skills in digital marketing — using ChatGPT to plan, execute and optimise your SEO strategy from start to finish. By the end of this course, you will know how to conduct keyword and competitor research with ChatGPT, generate technical SEO elements including meta titles, sitemaps and schema markup, create and optimise content, and write personalised link-building outreach — all using structured AI prompts you can apply to any website immediately. Whether you are building your first site or looking to work faster and smarter on an existing one, this course removes the guesswork. Every lesson is showing ChatGPT in action on real SEO tasks. You will not just watch — you will practise writing prompts, complete AI-graded tasks, and leave with a prompt library covering every skill in the course. What makes this course different is its focus on workflow. Rather than covering SEO theory, each module teaches you a repeatable process: how to prompt ChatGPT effectively, how to evaluate and refine what it produces, and how to combine it with the right tools to get results you can trust.

Syllabus

  • Introduction to ChatGPT & SEO Fundamentals
    • Discover how ChatGPT fits into SEO work, learn to write effective prompts, and build habits for reviewing AI outputs critically
  • Keyword & Competitor Research
    • Use ChatGPT to audit your site, find keywords, analyse competitor content, and identify ranking opportunities in your niche
  • SEO Strategy & Technical Implementation
    • Build an SEO strategy and generate technical elements — meta titles, descriptions, sitemaps, schema and robots.txt — using ChatGPT
  • Content Creation & Optimisation
    • Plan, write, refine and update SEO content using ChatGPT — from first idea to published article and beyond
  • Link Building with ChatGPT
    • Identify link-building strategies, find outreach targets, and write personalised campaign emails using ChatGPT
  • Final
    • Consolidate your skills with a prompt library, a repeatable weekly workflow, and a final assessment across all modules

Taught by

Anton Voroniuk

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