Overview
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This Specialization, taught by marketing experts Kasia Pilch & LAMZ, is intended for content creators, marketers, and digital entrepreneurs seeking to master AI-powered tools for research, planning, and content optimization. Through three courses, you will cover smart prompt engineering, audience research, content strategy, and SEO techniques using ChatGPT. This program prepares you to create high-impact content with clarity, efficiency, and reach.
Instructor bios in course descriptions!
Syllabus
- Course 1: Understand & Use AI – ChatGPT with Smart Prompting Tips
- Course 2: Using AI & ChatGPT for Content: Research & Planning
- Course 3: Using AI & ChatGPT for Content: Strategy & SEO
Courses
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Welcome to this course, with me, Kasia Pilch, as your instructor, on AI, ChatGPT and Prompt Engineering! If you want to unlock the full potential of tools like ChatGPT for content creation, social media management, and even business management, you're in the right place. Here's the deal: The quality of your prompts determines the quality of your results. It's all about mastering the art of asking the RIGHT questions. Whether you're a content creator looking to level up your game on Instagram, TikTok, YouTube, or Twitter, or a business owner trying to streamline workflows, learning how to craft effective prompts will transform your results. In this course, we'll dive into prompting techniques that will help you get the best output from ChatGPT or any LLM (Large Language Model). I'll share my exact, proven prompts and strategies that I’ve developed over a decade in marketing and content creation, where AI plays a key role in everything from SEO to creating engaging copy! We'll cover: * Breakthrough techniques to generate high-quality, original content * How to match AI’s writing style to your own voice or brand identity * Optimizing your daily processes with AI-powered efficiency * Advanced prompt techniques to get creative, next-level results every time No need for complicated tools—just an internet connection and curiosity about AI and ChatGPT! This course is designed for everyone, from beginners to seasoned pros, with plenty of insider tips to boost your results. Are you ready to take your AI prompting skills to the next level? I really hope so! Join me and let's get started! Instructor bio: Kasia Pilch is a marketing specialist, online strategist, and creative director with nearly 10 years of experience helping ambitious people turn big dreams into reality. Passionate about personal growth and online opportunities, she teaches practical strategies to grow your business, boost your online presence, and create a fulfilling life you love. A believer in the power of the digital revolution, Kasia’s mission is to guide others in finding purpose, creativity, and freedom—without the stress and limitations of traditional career paths.
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Join LAMZ as your instructor to learn how to use AI to build a content strategy that actually connects with your audience. In this course, you'll master how to research, plan, and organize content ideas using ChatGPT. By the end, you'll be able to define your niche, deeply understand your audience, and create content that solves real problems—all with the help of AI. This course is ideal for content creators, digital entrepreneurs, YouTubers, coaches, and marketers who want to plan smarter and faster. No AI background is required; if you’ve got basic digital literacy and a goal to grow your content presence, you’re ready. By the end of this course, you’ll be able to: * Use ChatGPT to research your audience and define a target avatar. * Identify your audience’s core problems and generate content ideas that address them. * Build a content foundation that feels aligned with your goals and your audience’s needs. Whether you're just starting or trying to scale what you’ve built, this course gives you a blueprint for using AI to create high-impact, high-value content with clarity and confidence. Instructor Bio: Lambros (Lamz) is an educator and entrepreneur dedicated to helping creators turn their knowledge into thriving businesses. With over 60,000 students worldwide, he has built a successful Course Creation Academy that empowers teachers to become entrepreneurs. Through proven strategies and hands-on coaching, Lambros teaches the core principles of content creation—helping creators identify the right audience, design impactful info-products, and build sustainable income around their passions. His mission is to guide individuals into the digital renaissance, transforming expertise into opportunity.
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Ready to take your content from idea to execution? In this hands-on course, your instructor LAMZ, will guide you how to transform your long-form content into short-form pieces, optimize for search, and build a streamlined production system with AI. From video titles and descriptions to uploading across platforms, you'll master how to create and distribute content that ranks and resonates. This course is designed for creators, coaches, freelancers, and digital professionals looking to simplify their content workflow and drive results. You don’t need prior AI or SEO experience—just bring your content ideas and we’ll walk you through the tools and techniques step-by-step. By the end of this course, you’ll be able to: * Build a long-form content strategy optimized for repurposing. * Use AI to generate high-ranking video titles, descriptions, and hashtags. * Set up an efficient content production process from ideation to uploading. If you're tired of content overwhelm or guessing what works, this course gives you a repeatable strategy—powered by AI—that works smarter, not harder. Instructor bio: Lambros (Lamz) is an educator and entrepreneur dedicated to helping creators turn their knowledge into thriving businesses. With over 60,000 students worldwide, he has built a successful Course Creation Academy that empowers teachers to become entrepreneurs. Through proven strategies and hands-on coaching, Lambros teaches the core principles of content creation—helping creators identify the right audience, design impactful info-products, and build sustainable income around their passions. His mission is to guide individuals into the digital renaissance, transforming expertise into opportunity.
Taught by
Skillshare