Timeless Management

via Coursera

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Details

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

11 weeks, 1 hour a week
Sessions

Self-Paced
Level

Beginner
Subtitles

English

Found in

Overview

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This course offers practical management strategies for tackling creativity, change, and marketing. Learn to lead through transitions, align teams, and implement innovative strategies with real-world case studies. This course equips professionals with essential strategies for managing change, driving innovation, and aligning business functions. It provides actionable insights into leadership, marketing, and organizational development, supported by real-world case studies. Designed for practical application, it helps learners build the skills needed to lead through transformation and growth. This course is ideal for business leaders, managers, and entrepreneurs seeking to enhance their ability to manage change and lead teams effectively. It is suitable for professionals in marketing, sales, and organizational development, as well as students of business management. No specific prerequisites are required, though a basic understanding of business operations is beneficial. This course takes an in-depth, practical approach to management, integrating timeless strategies with modern business practices. It focuses on creativity, change management, and marketing strategy, providing actionable insights and real-world case studies to help leaders successfully navigate business challenges. This course is based on Timeless Management, by Sage Publishing Limited. Copyright ©2021 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.

Syllabus

Scarecrow Does Not Scare Crows
- This module explores strategies for organizational change, focusing on the Bellwether approach, inside-out thinking, and outside-in models. Learners will gain insights into aligning purpose with action to navigate evolving challenges and adapt effectively.
Why Can't You Step into the Same River Twice?
- This module delves into the philosophical concept of constant change, exploring its implications on dynamic systems and applying ancient wisdom to contemporary examples. Learners will examine how Heraclitus's ideas can be used to understand and analyze evolving situations in modern life.
Managing Creative Change
- This module explores strategies for managing creative change by introducing key concepts such as blue ocean strategy, the roles of different decision-makers in innovation, and techniques to unlock personal leadership potential. Learners will gain insights into fostering innovation and navigating change effectively.
Generating Creative Ideas
- This module covers methods for identifying creative gaps, generating innovative ideas, and utilizing tools like Ishikawa diagrams and SWOT analysis to drive meaningful change. Learners will explore both Western and Indian approaches to idea generation and learn how to structure their thinking for better problem-solving.
Needs, Wants and Need Hierarchy
- This module explores the psychological drivers behind consumer behavior, focusing on how Maslow's hierarchy of needs influences purchasing decisions and marketing strategies. It provides insights into the relationship between basic needs and higher-level desires in different consumer groups.
Marketing Product
- This module explores the concept of marketing products and how they differ from technical products. It covers strategies for aligning products with consumer needs and adapting to changing market demands. Learners will gain insight into how marketing decisions shape product positioning and competition.
Selling Strategy
- This module explores the development and implementation of customer-focused selling strategies, including the integration of sales with marketing functions and the evaluation of cost-effective selling activities. It provides insights into how organizations can align their sales approaches with market demands and operational goals. Learners will gain practical knowledge on defining and adapting selling strategies for different markets and product stages.
Selling Style
- This module explores the impact of seller-customer interactions on sales effectiveness, focusing on different selling styles, customer types, and service orientation. It provides insights into how sales strategies can be adapted to various consumer decision processes and brand positions. Learners will gain practical knowledge on aligning selling approaches with service expectations to improve sales outcomes.
Walking the Tightrope
- This module explores real-world change management scenarios through detailed case studies, helping learners understand the strategies and challenges involved in organizational transformation. It highlights key lessons from successful and struggling businesses, offering insights into practical implementation and decision-making. Learners will gain a deeper understanding of how to navigate change effectively in dynamic environments.
Building Change Capability
- This module explores the key components of building change capability, including self-efficacy, focus, and positive behavioral contexts. Learners will gain insights into how individuals and organizations can enhance their ability to adapt and thrive during periods of change. The content also covers practical strategies for fostering learning and leadership in dynamic environments.
Managing Transition
- This module explores the concepts of hard track and soft track in change management, focusing on how to balance technological and emotional challenges during organizational transitions. Learners will gain an understanding of how to manage both structural and human aspects of change effectively.