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Coursera

Insights, Opportunities and communication

via Coursera

Overview

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Transform your research analysis into business impact. You will learn to interpret consumer behavior signals, extract and prioritize actionable insights, identify market opportunities, and communicate your findings to stakeholders through clear writing and compelling presentations. You will produce a stakeholder-ready insights package that includes an opportunity map and executive presentation. Who this is for: Learners who have experience gathering and analyzing secondary market data) and want to develop skills in insight extraction, opportunity identification, and stakeholder communication. Ideal for those preparing to deliver research outputs in professional settings. By the end of this course, you will be able to: Interpret consumer behavior patterns and sentiment from secondary research evidence. Extract, prioritize, and convert research insights into actionable recommendations. Map market opportunities using structured frameworks and cited secondary evidence. Present your research findings clearly to stakeholders with appropriate context and caveats.

Syllabus

  • Interpret Consumer Behaviour Trends
    • Learn to surface consumer voice from reviews, forums, and social discussions through Perplexity, then code findings into four insight categories: needs, motivations, pain points, and recurring themes.
  • Extract Actionable Insights
    • Learners distill source-backed takeaways from Perplexity outputs into discrete insights and organize them into a decision-oriented view of the business question.
  • Map Market Opportunities
    • Learn to identify whitespace opportunities by combining evidence on unmet customer needs, competitor weaknesses, market segments, and market momentum in a simple opportunity map.
  • Communicate Research Findings Clearly
    • Learners summarize Perplexity-based research findings in plain business language and document assumptions, source caveats, evidence strength, and uncertainty for non-technical stakeholders.
  • Present Research Findings Effectively
    • Learners structure and design a research presentation using the 6-slide framework and slide design principles for stakeholder communication.
  • Project: Stakeholder Insights Package
    • Learners deliver an integrated stakeholder insights package for the functional tea market by combining consumer behavior analysis, insight extraction, opportunity mapping, executive communication, and presentation design into a portfolio-ready deliverable.

Taught by

Perplexity Coursera

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