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Coursera

Research & Intelligence Strategies

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Overview

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Build your foundation in secondary market research using Perplexity. In this course, you will learn to define research objectives, craft structured query sequences, and gather company, competitor, and market intelligence from public secondary sources. You will practice organizing findings into actionable research briefs, applying benchmarking frameworks, and populating structured evidence templates, the core skills for entry-level market research and business analysis roles. By the end of this course, you will be able to: - Define research objectives and structure Perplexity queries for bounded industry questions. - Gather company profiles, competitor data, and market evidence from secondary sources. - Analyze competitor positioning, offerings, and relative strengths using cited evidence. - Apply benchmarking frameworks to organize comparative market intelligence.

Syllabus

  • Conduct Market Research Analysis
    • Learners define secondary market research objectives for a bounded industry question and translate them into structured Perplexity queries using a six-component framework.
  • Perform Business Research Tasks
    • Learners identify the business information required to answer a scoped company or industry question using Perplexity and public secondary sources.
  • Analyze Competitor Insights
    • Learners construct competitive profiling templates and execute Perplexity research workflows to analyze rival offerings, pricing models, and market positioning across key dimensions, synthesizing competitive intelligence into structured comparison tables for entry-level reports.
  • Execute Benchmarking Strategies
    • Learners establish benchmark criteria and select comparison metrics for a competitor or market practice review using a standard benchmarking framework.
  • Project: Secondary Research Brief
    • Learners produce a complete secondary research brief on the plant-based snack market, integrating market research, business research, competitor analysis, and benchmarking skills from LC 1.

Taught by

Perplexity Coursera

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