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Coursera

Strategic Business & Market Context Analysis

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Overview

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Strategic business and market context analysis helps you connect company results to industry, competitor, business model, and macroeconomic conditions. You will use Perplexity to gather evidence and organize findings into clear research insights, building toward a structured company fundamentals view. Designed for beginner-to-intermediate learners in finance, investing, or business analysis who want to use Perplexity to build evidence-based company and sector research. By the end of this course, you will be able to: - Gather industry size, growth drivers, TAM-related signals, and regulatory context for a sector analysis. - Build a peer comparison set and analyze competitive positioning across growth, profitability, and valuation. - Analyze business model strength by linking customer economics, scalability, and operating leverage to financials. - Retrieve and apply macroeconomic data, GDP, inflation, and interest rates to company and sector analysis.

Syllabus

  • Survey Industry Trends
    • Learn to use Perplexity to research a company's operating sector systematically, gathering industry size, growth rates, demand drivers, regulatory factors, and Total Addressable Market (TAM) - related signals to build an evidence base for company analysis.
  • Compare Competitor Metrics
    • Learners use Perplexity to identify competitors, screen candidates for relevance, and gather comparative financial data to build a defensible peer comparison set for a target company.
  • Examine Business Models
    • Learners identify the four core components of a business model (revenue streams, cost structure, customer segments, and value proposition) from AI-retrieved company materials.
  • Compile Fundamentals
    • Learners apply a structured fundamental analysis checklist that combines financial, operational, market, management, Learners apply an evidence-based reporting structure to summarize company research findings, assumptions, risks, and analytical outputs with source citations.
  • Interpret Economic Data
    • Learners build a foundational understanding of five core macroeconomic indicators and the mechanisms through which each influences company research.
  • Report Research Findings
    • Learners apply an evidence-based reporting structure to summarize company research findings, assumptions, risks, and analytical outputs with source citations.
  • Project: Company and Market Context Brief
    • Learners create a comprehensive company and market context brief that integrates industry, competitive, business model, fundamental, macroeconomic, and reporting skills into a stakeholder-ready research document.

Taught by

Perplexity Coursera

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