Engage Customers With an Online Store

Overview

In this course, you will learn how to engage with customers online. You’ll explore how the online checkout process works and how to entice customers to purchase a product. You’ll also learn how to move customers efficiently through the flow of an online store. You’ll end the course by learning about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works. By the end of this course, you will be able to: - Use best practices to create an engaging customer experience online - Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery - Explain how checkout flow works - Optimize a checkout flow for customers - Understand how to get products to customers

Syllabus

Designing your e-commerce store for success

You will learn how to engage with customers online and explore best practices for customer engagement. You'll learn about responsive and mobile-first design approaches and how to determine which is best for your e-commerce store.

Creating a successful path to purchase for your e-commerce store

You will explore the online checkout process and learn how to entice customers to purchase a product. You'll learn how to optimize a website to improve sales. You'll also learn about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works.