Engage Customers With an Online Store

Overview

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In this course, you will learn how to engage with customers online. You’ll explore how the online checkout process works and how to entice customers to purchase a product. You’ll also learn how to move customers efficiently through the flow of an online store. You’ll end the course by learning about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works. By the end of this course, you will be able to: - Use best practices to create an engaging customer experience online - Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery - Explain how checkout flow works - Optimize a checkout flow for customers - Understand how to get products to customers

Syllabus

Designing your e-commerce store for success

You will learn how to engage with customers online and explore best practices for customer engagement. You'll learn about responsive and mobile-first design approaches and how to determine which is best for your e-commerce store.

Creating a successful path to purchase for your e-commerce store

You will explore the online checkout process and learn how to entice customers to purchase a product. You'll learn how to optimize a website to improve sales. You'll also learn about the importance of creating a successful path to purchase for customers and how the order fulfillment and shipping process works.