Generative AI in User Research and Design Thinking

Overview

Reimagine innovation with AI-driven design thinking. In today’s fast-paced digital landscape, creating products that resonate with users requires more than intuition—it demands data-driven creativity. This beginner-friendly course explores how generative AI transforms human-centered design. Learn to integrate AI tools into your workflow to enhance user research, synthesize insights, and generate innovative solutions. From affinity mapping to strategic ideation, you’ll master techniques that combine empathy with machine intelligence. No programming skills required—just a curious mind and a passion for creating meaningful experiences. By the end of this course, you’ll confidently apply AI-powered design thinking to deliver user-centric products and services, while understanding the ethical implications of AI in creative processes.

Syllabus

Preparation for Discovery

Explore how AI enhances user research planning. Learn to identify opportunities where generative AI can streamline data collection and analysis.

Research

Dive into primary research methods and discover how AI tools can support interviews, surveys, and observational studies.

Synthesis

Use AI to synthesize research data through affinity mapping and pattern recognition. Create user journeys and generate strategic insights using tools like ChatGPT.