Overview

Customer-centric design is key to the success of any solution, product, or service over time. This specialization explores the core principles of Generative AI and its transformative impact on organizational efficiency and continuous evolution. You'll learn how design thinking and user research create impactful, user-centric solutions by deeply understanding users' needs and behaviors. Discover how Generative AI revolutionizes the design process, enhances creativity, accelerates prototyping, and provides deeper insights through data analysis. Explore how AI empowers designers by automating tasks, generating innovative ideas, and enabling rapid iteration. We also emphasize the importance of Responsible AI, covering ethical considerations and responsible deployment practices to ensure AI tools benefit society while minimizing harm. By the end of this specialization, you'll master AI tools for user research, create prototypes, conduct user testing, and generate strategic insights while adhering to ethical standards. To succeed all you need to have is a curious mind. Experience as a Design Thinking practitioner, or as a Business Consultants would be an added advantage. No programming skills are needed.

Syllabus

Course 1: Generative AI Essentials: A Comprehensive Introduction
Course 2: Design Thinking for Data Professionals
Course 3: Generative AI in User Research and Design Thinking
Course 4: Responsible AI in the Generative AI Era

Courses

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1 hour 29 minutes
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This one-week microlearning course provides an introduction to the Principles of Responsible AI and how those principles align with the Generative AI or GenAI space. It also informs the learners about the various challenges that Generative AI brings. You will explore the fundamental principles of responsible AI, and understand the need for developing Generative AI tools responsibly. By the end of this course, you will be able to discuss the challenges posed by Generative AI and the principles of Responsible AI.
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9 hours 5 minutes
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Design thinking gives data professionals a proven, human‑centered method to build analytics solutions users actually adopt. Learn to empathize with stakeholders, frame business problems, prototype dashboards and data products, and test solutions with measurable impact. This hands‑on course blends product thinking with analytics craft—so you can design data experiences that inform, persuade, and change behavior. You’ll practice stakeholder interviewing, personas, jobs‑to‑be‑done (JTBD), KPI/metric frameworks, experiment design (A/B testing), and iterative prototyping. By the end, you’ll deliver evidence‑based recommendations and user‑validated artifacts that translate data into outcomes.
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12 hours 42 minutes
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Unlock the future with Generative AI! This beginner-friendly course empowers you to understand, interact with, and ethically apply Generative AI in real-world scenarios. Dive deep into the core concepts, discover how AI creates new content, and explore its transformative impact on society and organizations. Learn prompt engineering, practical applications, and responsible AI use—no programming experience required. Start your journey on Coursera and gain the skills to innovate with confidence. This course is your gateway to becoming proficient in the world of AI, making it an essential addition to your learning journey.
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15 hours 2 minutes
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Reimagine innovation with AI-driven design thinking. In today’s fast-paced digital landscape, creating products that resonate with users requires more than intuition—it demands data-driven creativity. This beginner-friendly course explores how generative AI transforms human-centered design. Learn to integrate AI tools into your workflow to enhance user research, synthesize insights, and generate innovative solutions. From affinity mapping to strategic ideation, you’ll master techniques that combine empathy with machine intelligence. No programming skills required—just a curious mind and a passion for creating meaningful experiences. By the end of this course, you’ll confidently apply AI-powered design thinking to deliver user-centric products and services, while understanding the ethical implications of AI in creative processes.