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Coursera

Generative AI in Customer Service Operations Training

via Coursera

Overview

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This AI in Customer Service course equips you with the skills to modernize customer support using Generative AI. Begin with the fundamentals of AI in digital customer service and explore how virtual assistants and chatbots can streamline interactions. Learn how to personalize experiences and gain actionable insights through AI-driven feedback analysis. Explore automation techniques to optimize call centers, knowledge bases, and engagement workflows. Understand the ethical implications of AI by diving into data privacy, bias mitigation, and transparency. Experience hands-on demos with tools like SendBird and Otter.ai to bring your learning to life. To be successful in this course, no prior experience is required, this course is beginner-friendly and ideal for support professionals and tech enthusiasts. By the end of this course, you will be able to: - Build and deploy conversational AI chatbots for smarter support - Personalize customer interactions using AI-driven feedback analysis - Automate operations using intelligent workflows and knowledge systems - Apply ethical AI practices with a focus on transparency and privacy Ideal for customer service professionals, support teams, and CX strategists.

Syllabus

  • Introduction to AI in Customer Service
    • Master the art of transforming customer service with AI in this hands-on course. Explore the fundamentals of Generative AI and its impact on digital customer support. Learn to leverage chatbots and virtual assistants for faster, smarter interactions. Understand automation, integration, and end-to-end AI support flows. Build your own conversational chatbot using SendBird. Ideal for support professionals and tech enthusiasts.
  • Personalization and Feedback Intelligence
    • Master the art of AI-driven personalization and feedback intelligence in this hands-on course. Explore techniques to tailor customer interactions using intelligent systems. Learn to manage feedback efficiently and uncover insights through AI-powered analysis and reporting. Experience a live demo on transcribing audio calls to text using Otter.ai. Ideal for support teams focused on experience and retention.
  • Optimizing Operations and Ensuring Responsible AI Use
    • Master how to optimize operations and implement responsible AI across support functions. This module covers AI tools for knowledge base management and call center efficiency, strategies for boosting customer engagement, and ensuring data privacy. Learn how AI enhances service quality while staying compliant and ethical. Gain practical insights to build secure, scalable, AI-driven support systems.

Taught by

Priyanka Mehta

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