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Coursera

Generative AI for Customer Experience Optimization

Edureka via Coursera

Overview

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This program explores how Artificial Intelligence enhances customer experience through emotional intelligence, multichannel engagement, and feedback automation. Designed for customer service professionals, support leaders, and CX strategists, it provides the knowledge and tools to build emotionally aware, context-driven, and insight-rich service systems. You’ll begin with AI for Sentiment Analysis and Emotional Intelligence, using tools like Salesforce, n8n, and LiveChatAI to detect emotions, automate escalations, and craft empathetic responses. Then, you’ll advance to AI in Multichannel Customer Support, applying Freshdesk AI and n8n to unify customer conversations, preserve context, and automate workflows across email, chat, voice, and social channels. Next, you’ll explore AI for Customer Feedback and Survey Analysis, leveraging OpenAI and n8n to design intelligent surveys, analyze feedback, predict satisfaction, and generate real-time improvement actions. The program concludes with a practice project where you design a complete AI-Enhanced Customer Experience Strategy, integrating all key tools. By the end of this program, you will be able to: - Identify customer sentiment using AI and apply emotional intelligence to service interactions. - Integrate Freshdesk AI and n8n to deliver unified, context-aware multichannel support. - Automate survey collection and feedback analytics with OpenAI and n8n workflows. - Design data-driven service improvement strategies powered by AI insights. - Create a complete AI transformation plan to elevate customer satisfaction and efficiency. This program is ideal for customer support professionals, CX analysts, and operations managers seeking to modernize their service workflows with AI. A basic understanding of customer service operations or CRM systems will enhance your learning experience. Join us to transform customer experience with AI, combining emotional intelligence, omnichannel excellence, and actionable insights into one powerful, automated system.

Syllabus

  • AI for Sentiment Analysis and Emotional Intelligence
    • Discover how AI enhances customer understanding through real-time sentiment and emotion analysis. Learn to detect customer tone, identify emotional triggers, and automate case prioritization using tools like Salesforce, n8n, and OpenAI LLMs. Apply AI techniques to craft empathetic responses, manage escalations effectively, and maintain consistent emotional intelligence across all interactions.
  • AI in Multichannel Customer Support
    • Learn how AI unifies customer communication across chat, email, social media, and phone support. Explore tools like Freshdesk AI and n8n to automate message routing, preserve conversation context, and personalize responses for every channel. Gain hands-on experience designing omnichannel workflows that balance speed, empathy, and consistency in customer engagement.
  • AI for Customer Feedback and Survey Analysis
    • Explore how AI transforms customer feedback into actionable insights. Use n8n Forms, OpenAI LLMs, and analytics dashboards to automate survey collection, sentiment categorization, and feedback analysis. Learn to generate real-time reports, identify satisfaction trends, and create continuous improvement loops that enhance both customer experience and service quality.
  • Course Wrap-Up and Assessment
    • This module is designed to assess an individual on the various concepts and teachings covered in this course. Evaluate your knowledge with a comprehensive graded quiz.

Taught by

Edureka

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