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Coursera

Customer Service with AI

via Coursera

Overview

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AI for Customer Experience equips professionals with the skills to design, deliver, and scale exceptional customer service using artificial intelligence. This course focuses on how AI is transforming customer interactions across support, engagement, and service operations - helping organizations respond faster, personalize experiences, and build long-term trust. Learners will explore how AI-powered tools such as chatbots, virtual agents, sentiment analysis, and automated ticketing systems enhance customer satisfaction while improving operational efficiency. Through practical examples and real-world scenarios, the course demonstrates how AI can be applied to personalize customer journeys, predict customer needs, and resolve issues proactively. You’ll also gain a clear understanding of customer data collection and analysis, enabling smarter decision-making and continuous service improvement. Ethical AI use is a core focus, covering transparency, bias mitigation, and trust-building in customer-facing AI systems. Designed for customer service professionals, CX leaders, business analysts, and aspiring professionals, this course helps you stay ahead in a rapidly evolving customer experience landscape - preparing you to lead AI-driven service transformation across industries such as e-commerce, SaaS, banking, and telecom.

Syllabus

  • Module 01: Introduction to AI in Customer Service
    • This module covers a quick summary of what the certification is going to cover from start to finish. Here is the brief about the structure of the overall certification: Each of our certifications follows a consistent, multimodal structure to provide a flexible learning experience. The content is available across four formats: eBooks: In-depth written material for focused learning. Audiobooks: Audio version of the eBook, perfect for learning on the go. Podcasts: Engaging audio content to reinforce key concepts. Videos: Modular video chunks, each covering a specific topic. The names of the eBooks, Audiobooks, and Podcasts are the same, ensuring you can seamlessly switch between formats without losing track of the content. Videos are divided into bite-sized modules for easier consumption, and all content across these mediums is consistent, so no matter which format you choose, the information remains the same. This gives you the freedom to learn in the way that works best for you.
  • Module 02: Understanding AI Technologies
  • Module 03: Data Collection and Analysis
  • Module 04: Implementing AI Solutions
  • Module 05: Optimizing Customer Experiences
  • Module 06: Ethical Considerations and Trust
  • Module 07: Future of AI in Customer Service
  • Module 08: Creating an AI Strategy for Your Organization

Taught by

AI CERTs Team

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