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Coursera

Generative AI for Customer Service Automation

Edureka via Coursera

Overview

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This course explores how AI transforms customer service operations, empowering professionals to design, automate, and manage intelligent, ethical, and efficient support systems. You’ll learn to combine strategic AI planning, no-code automation, and responsible AI governance to deliver personalized and proactive customer experiences at scale. You’ll begin by understanding how AI aligns with business goals through strategic planning, customer journey mapping, and ROI measurement using tools like Miro AI and Notion AI. Next, you’ll move into no-code AI automation, learning to build and manage workflows for onboarding, feedback, and complaint resolution with Zapier and Flowise. Finally, you’ll explore ethical and privacy-first AI practices, using Claude and Replit to ensure transparency, fairness, and compliance in AI-driven interactions. By the end of this course, you will be able to: - Explain how AI supports strategic customer service planning and relationship management. - Build automated workflows using no-code AI tools to enhance customer engagement and efficiency. - Apply ethical AI principles to ensure fairness, transparency, and data privacy in automation. - Design a comprehensive AI-driven customer service transformation strategy. This course is designed for customer service managers, automation specialists, and business leaders seeking to integrate AI into customer operations. A basic understanding of service workflows or digital tools will help you get the most from the course. Join us to master the art of AI-powered customer service automation—where intelligent systems, human insight, and ethical design come together to create exceptional customer experiences.

Syllabus

  • Strategic AI Implementation in Customer Service
    • Learn how to plan and execute AI-driven customer service strategies that align with business goals. Explore how AI enhances customer journey mapping, proactive engagement, and ROI measurement. Build hands-on skills using Miro AI and Notion AI to design strategic blueprints, optimize customer lifetime value, and personalize engagement through intelligent segmentation and retention strategies.
  • No-Code AI Automation and Workflow Design
    • Discover how to automate and optimize customer service workflows using no-code platforms. Learn to design intelligent automations for onboarding, feedback, and complaint resolution with tools like Zapier and Flowise. Gain practical experience building, monitoring, and troubleshooting workflows that connect CRM and helpdesk systems, improving efficiency, accuracy, and customer satisfaction, all without coding.
  • Ethics, Privacy, and Responsible AI in Customer Service
    • Define how to build ethical, transparent, and compliant AI systems for customer service. Learn best practices for bias prevention, cultural sensitivity, and AI explainability using Claude. Explore global data privacy frameworks like GDPR and CCPA, and use Replit to analyze and monitor compliance workflows. Develop strategies for human oversight, AI audits, and responsible decision-making in automated environments.
  • Course Wrap-Up and Assessment
    • This module is designed to assess an individual on the various concepts and teachings covered in this course. Evaluate your knowledge with a comprehensive graded quiz.

Taught by

Edureka

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