Overview

Generative artificial intelligence (AI) is a major milestone in business automation. Despite its recency, it has already had a significant impact on our lives. But, the rapid pace at which generative AI is growing can be overwhelming. And, there are so many facets to this field that it can be difficult to know how to use it effectively to improve the business. This course is designed to demystify generative AI for business professionals, as well as to trace its power to actionable, real-world business goals. It will give you the essential knowledge of generative AI you'll need to elevate the organization in these exciting times. This course is primarily designed for business leaders, consultants, product and project managers, and other decision makers who are interested in unlocking new business opportunities and augmenting existing business processes using generative AI. It's also a great starting point for any business professionals who want to investigate generative AI solutions for their own individual tasks and workflows. This course is also designed to assist students in preparing for the CertNexus® GenAIBIZ™ (Exam GAZ-210) credential. In this course, you will: describe the fundamentals of AI and generative AI, generate text using AI, generate images and video using AI, generate audio using AI, generate code using AI, identify the challenges of generative AI, and implement business strategies for generative AI.

Syllabus

AI Fundamentals

Before you explore the many ways in which generative artificial intelligence (AI) can bring value to the business, you must first grasp the fundamentals. In this lesson, you'll identify what exactly AI is, as well as gain a high-level understanding of the major concepts that make up AI. This will provide you with a framework for understanding the concepts and practical implications behind generative AI, as well as enable you to speak intelligently about this revolutionary phenomenon.

Generating Text Using AI

The first modality of generative artificial intelligence (AI) you'll take a closer look at is also one of the most popular ones: text generation. In this lesson, you'll dive deeper into the different methods and tools used for text generation, as well as how you can apply text generation to various business use cases.

Generating Images and Video Using AI

Generating images and video is the next modality of generative artificial intelligence (AI) you'll explore. Organizations make use of visual assets in a lot of different ways, so being able to generate them using AI has great potential.

Generating Audio Using AI

The next modality of generative artificial intelligence (AI) you'll learn about is generating audio. Like images and video, audio can play an important role in an organization's products and services. Leveraging AI for this purpose can prove to be a great benefit.

Generating Code Using AI

The last modality of generative artificial intelligence (AI) you'll look at is code generation. Software development is a crucial component of many organizations, as it is the mechanism by which the organization's applications are created and distributed to customers, employees, and other users. Being able to generate code will greatly benefit developers and the business in multiple ways. In this lesson, you'll take a look at techniques, tools, and use cases for code generation.

Identifying Challenges of Generative AI

You've experienced the many modalities and outcomes that generative artificial intelligence (AI) has to offer. Generative AI has the power to be truly revolutionary for businesses and society at large. But, it brings with it significant challenges. You must navigate these challenges in order to be successful with generative AI and to reduce the chances that this technology will do more harm than good.

Implementing Business Strategies for Generative AI

Acknowledging the risks of generative artificial intelligence (AI) is an important step. Once you accept these risks, you'll need to determine how best to leverage generative AI to achieve business success. In this lesson, you'll implement strategies to guide the business into using generative AI safely and effectively.