Prompt Engineering for AI Text Generation

Overview

Artificial intelligence (AI) tools can be used in a business setting to generate text that is unique, thorough, and highly effective at communication. In response to your written prompt describing what you require, these tools can quickly summarize information, generate ideas, solve problems, participate in conversations, and engage in a wide range of other purposes, enabling you to save time and money designing and developing text-based content. In order to achieve these goals, you must learn how to tell AI tools what you want in the right ways through prompt engineering. This course is designed for people who want to develop the skills needed to put generative AI–based text-generation tools to work in their own tasks and workflows. In this course, you will: select and use a generative AI tool to create text from prompts, use prompt-engineering techniques to optimize text generation for your specific needs, and implement text generation in a business setting.

Syllabus

Using AI to Generate Text

Recent innovations in artificial intelligence have resulted in a variety of tools that can generate text based on some input that you provide. Whether you're an accomplished writer, marketing professional, or anyone else who uses the written word in their day-to-day work, you may find that these tools can generate effective ideas, impart key knowledge, or inject more style and creativity into your communication.

Getting the Text You Want

You've had some experience prompting an AI model to generate text, but this doesn't mean you can magically get the perfect results you're looking for. One of the key skills you need to learn to be effective with generative AI is prompt engineering. In this lesson, you'll explore the various ways you can refine your prompts to get better results from the model—results that you can feel confident in using toward achieving your goals.

Implementing Text Generation in a Business Setting

Now that you've picked up useful prompt-engineering skills for text generation, you'll want to employ those skills to help enhance your job tasks and bring value to the business. In this lesson, you'll explore the different ways text generation can solve business problems, as well as how to address some of the ethical issues surrounding generative AI.