Prompt Engineering for AI Image Generation

Overview

Artificial intelligence (AI) tools can be used in a business setting to create images that are unique, high quality, and cost effective. In response to your written prompt describing what you require in an image, these tools can quickly produce art, illustrations, diagrams, sketches, graphical concepts, and a wide range of other images, enabling you to save time and money designing and developing new graphic concepts, custom images, and product designs. This course is designed for people who want to develop the skills needed to put generative AI–based image-generation tools to work in their own tasks and workflows. In this course, you will: select and use a generative AI tool to create images from text prompts, describe your desired content and style sufficiently for a generative AI tool to produce the image you want, and use AI image-generation tools effectively and ethically within a business context.

Syllabus

Using AI to Generate an Image

Image, style, and design may play an important role in your job, regardless of your job role or skills. For example, you may find it necessary to create slide presentations, documentation, proposals, flyers, banners, or similar visually oriented materials as part of your job.

Getting the Image You Want

You've started using genAI tools to create images that you can use for illustrations and to inspire design ideas. While you're frequently fascinated and surprised by the impressive images, you frankly find yourself a bit frustrated trying to get an image that perfectly meets your needs. By learning some useful techniques for writing your prompts, you'll find it much easier to get the images you want.

Implementing Image Generation in a Business Setting

You improved your results with image-generation tools and have learned a variety of ways to help get the images you're looking for. But now you may be wondering how you'll put this tool to work, particularly when it doesn't always give you the exact images that you ask for. You may also wonder what legal or ethical limitations there might be when using the generated images within a business context.