Fundamental Sales Concepts — An Overview

Overview

"Fundamental sales concepts—An overview" is designed to equip an entry-level sales aspirant with the basic knowledge required to begin a career in sales. When you enrol into this course you will be able to: — Describe the fundamental concepts of the sales cycle. — Define sales channels and list the broader categories of sales channels through which products and services are sold. — Explain popular sales techniques and methods practiced in the industry. — Describe key sales management concepts. — Describe the concept of customer relationship management.

Syllabus

Course overview

This module will introduce the learner to the Sales Rep Professional Certificate Program, take them through the program objectives and course categories. By the end of this module, the learner will understand what a sales cycle is, its relevance to businesses, and also learn how a CRM is designed to implement the sales cycle.

Types of sales channels

In this module, the learner will understand what sales channels are, and how they could differ based on the products or services a business deals with.

Popular sales models and techniques

The module on sales methods and techniques highlights the popular methods and models in order practice the art of sales. Depending on the needs of the customer and the problems solved by the product/service, a sales person needs to employ different techniques or a combination of techniques.

Sales management concepts

In this module, the learner will understand sales from the perspective of a management. This includes sales planning, strategy development, analytics, forecasting among other key concepts. An understanding of sales management will enable an entry-level sales aspirant to understand expectations from their role from the perspective of decision makers.

Customer relationship management — An Overview

In this module, the learner will be introduced to the exciting and essential concept of customer relationship management. A firm understanding of this fundamental concept goes a long way in helping them build and retain everlasting business relationships.