Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Build a strong foundation in digital marketing by learning how to connect business objectives with practical marketing strategies through a real-world case study. In this course, you will explore the core principles of digital marketing, analyze company goals, and understand how strategic decision-making supports business growth. As you progress, you will develop the skills to evaluate campaign strategies using proven analytical frameworks such as PESTLE and SWOT, conduct marketing audits, assess campaign ethos and geo-assessments, and define measurable marketing objectives. You will then apply these concepts by exploring how leading social media platforms—including Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and Snapchat—fit into effective multi-channel digital marketing strategies. Designed for beginners as well as professionals seeking to strengthen their strategic marketing skills, this course emphasizes practical application rather than theory alone. Its case study-driven approach helps you analyze real business scenarios, implement digital marketing strategies across multiple channels, and evaluate campaign performance using data-driven insights. By the end of the course, you will be able to analyze business objectives, develop structured digital marketing strategies, execute multi-channel campaigns, and optimize marketing performance with confidence, preparing you to make informed digital marketing decisions in real-world business environments.

Syllabus

Laying the Foundations of Digital Marketing

This module introduces learners to the fundamentals of digital marketing through a real-world case study. It covers the company’s background, vision, mission, service offerings, and objectives while highlighting initial observations and strategy formulation. By the end of this module, learners will understand how organizational goals shape digital strategies.

Pre-Campaign Analysis & Strategic Frameworks

This module explores essential pre-campaign assessments and frameworks that inform digital strategies. Learners will study geo-assessment, audits, PESTLE, and SWOT analysis to evaluate external and internal factors. The module also highlights how businesses identify opportunities, address challenges, and adapt to mobile-driven market dynamics.

Advertising, Mobile Marketing & Evaluation

This module focuses on the execution and evaluation of digital marketing strategies with a strong emphasis on mobile optimization and advertising. Learners will gain insights into mobile websites, mobile advertising, proximity and SMS marketing, and the importance of performance analysis. By completing this module, learners will be able to design impactful campaigns and measure their effectiveness.