Digital Marketing Strategies: Analyze & Apply

Overview

Learners will define digital marketing concepts, analyze company objectives, apply strategic frameworks, and evaluate campaign results through a real-world case study. This course provides practical insights into how businesses design, optimize, and measure digital marketing strategies. By completing this course, learners will gain the ability to interpret organizational vision and mission, assess opportunities and challenges, and design mobile-first strategies that align with business goals. The case study format makes the learning highly engaging and directly applicable to real-world business challenges. What makes this course unique is its step-by-step journey from understanding the foundations of digital marketing to implementing mobile optimization, proximity marketing, and SMS campaigns. Unlike traditional theory-based courses, it emphasizes applied learning with a complete cycle of strategy formulation, execution, and analysis. Learners will walk away with the confidence to design impactful campaigns, optimize digital presence, and evaluate marketing performance for measurable success.

Syllabus

Laying the Foundations of Digital Marketing

This module introduces learners to the fundamentals of digital marketing through a real-world case study. It covers the company’s background, vision, mission, service offerings, and objectives while highlighting initial observations and strategy formulation. By the end of this module, learners will understand how organizational goals shape digital strategies.

Pre-Campaign Analysis & Strategic Frameworks

This module explores essential pre-campaign assessments and frameworks that inform digital strategies. Learners will study geo-assessment, audits, PESTLE, and SWOT analysis to evaluate external and internal factors. The module also highlights how businesses identify opportunities, address challenges, and adapt to mobile-driven market dynamics.

Advertising, Mobile Marketing & Evaluation

This module focuses on the execution and evaluation of digital marketing strategies with a strong emphasis on mobile optimization and advertising. Learners will gain insights into mobile websites, mobile advertising, proximity and SMS marketing, and the importance of performance analysis. By completing this module, learners will be able to design impactful campaigns and measure their effectiveness.