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Master Digital Marketing Strategy with Case Studies

EDUCBA via Coursera

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Overview

Google, IBM & Meta Certificates – 40% Off

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Build a strong foundation in digital marketing strategy through a practical, case study-based learning experience that connects business objectives with real-world marketing decisions. In this course, you will explore the fundamentals of digital marketing, examine how company vision, mission, and objectives shape strategy, and learn to align marketing activities with measurable business goals. As you progress, you will develop strategic thinking by applying marketing audit techniques and analytical frameworks such as PESTLE and SWOT to evaluate business environments and support informed decision-making. You will also learn how to define the digital marketing process, establish campaign goals, and design effective multi-channel marketing strategies. The course concludes with the implementation and evaluation of campaigns across major social media platforms, including Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and Snapchat. You will analyze campaign performance and identify opportunities to optimize future marketing efforts. Designed for beginners and professionals seeking to strengthen their strategic marketing skills, this course stands out through its hands-on case study approach. Rather than focusing only on concepts, you'll learn how to analyze, implement, and evaluate digital marketing strategies in realistic business scenarios, giving you practical skills you can apply with confidence.

Syllabus

Digital Marketing Foundations

This module introduces learners to the fundamentals of digital marketing through a practical case study. It explores the company’s background, vision, mission, objectives, and services, enabling learners to connect business goals with marketing strategies. Learners will gain a foundational understanding of how digital marketing supports corporate growth.

Strategy, Analysis & Audit

This module dives into the strategic side of digital marketing. It covers campaign ethos, geo-assessment, audits, and analytical tools like PESTLE and SWOT. Learners will discover how to structure effective strategies, analyze environments, and align campaigns with measurable objectives.

Channel Implementation & Performance Analysis

This module focuses on the execution and performance evaluation of digital campaigns. It highlights major platforms such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and Snapchat, followed by implementation strategies and performance analysis. Learners will understand how to implement, monitor, and optimize campaigns across multiple digital channels.