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CodeSignal

The Demand Generation Funnel

via CodeSignal

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Overview

You'll master the theoretical framework of demand generation funnels to understand complex buyer progression. You'll model non-linear purchase paths, analyze decision dynamics and funnel velocity, apply multi-touch attribution theory, and identify the highest-impact optimization and retention leverage points.

Syllabus

  • Unit 1: Modern Buyer Journeys
    • Rethinking the Buyer Journey
    • Reading Non-Linear Buyer Evaluation
    • Defending a Faithful Buyer Journey Map
  • Unit 2: Decision Stage Velocity
    • Decoding Final Decision Psychology
    • Diagnosing Funnel Velocity Decelerators
    • Diagnosing Stalled Deals with Velocity
  • Unit 3: Multi Touch Attribution Theory
    • Mapping Touchpoints to Buyer Progression
    • Mapping Cumulative Influence Across the Funnel
    • Defending Multi-Touch Attribution
  • Unit 4: Optimizing Demand and Retention
    • Finding High-Impact Funnel Leverage Points
    • Diagnosing the Highest Impact Leverage Point
    • Defending the Retention Funnel

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