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Strategic Demand Generation

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Overview

You'll synthesize buyer psychology and funnel mechanics into an actionable execution plan. You'll prioritize channels, architect content, integrate multi-channel touchpoints, design measurement, and align demand generation with sales, customer success, and broader growth strategy.

Syllabus

Unit 1: The Strategic Channel Framework

Matching Channels to Buyer Psychology
Scoring Channels Against Buyer Needs
Defending Channel Priorities Under Budget Pressure

Unit 2: Strategic Content Architecture

Content as Psychological Influence Driver
Designing Content Themes Across Funnel Stages
Coaching Content as Strategic Architecture

Unit 3: Integrating Multi-Channel Experiences

Building Cohesive Demand Generation Systems
Wiring Channels Into One Experience
Orchestrating a Connected Campaign Sequence

Unit 4: Aligning Measurement and Execution

Measuring Influence Across Buyer Journeys
Aligning Demand Generation Across Growth Teams
Defending Your Execution and Optimization Plan

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