Build trust to support persuasion: show reliability, demonstrate credibility, create personal connection, and repair trust when things go off track.
Overview
Syllabus
- Unit 1: Show Reliability and Consistency
- Fill in the Blanks about Building Trust
- Reality Check Your Commitments
- Navigate Commitment Changes Effectively
- Unit 2: Demonstrate Competence and Credibility
- Fill in the Blanks about Credibility
- Build Credibility in Your Proposals
- Weigh Risks and Trade Offs
- Unit 3: Build Personal Connection
- Fill in the Blanks about Building Personal Connection
- Focus Messaging On What Matters Most
- Make Persuasion Personal
- Unit 4: Protect and Repair Trust
- Fill in the Blanks about Trust Repair
- Repair Trust After Fracture
- Professional Trust Building and Repair