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Creating and Sustaining a Program of Excellence

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Overview

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In this extensive presentation, Coach Ayers will walk you through what it looks like to build a long-lasting, effective, and sustaining program of Excellence. After this course, your program will not only look like a Division 1 College Program but perform like one too. 

Build a Community

Utilize the tools to Market and Brand Your Program

Learn the ins and outs of Communication

Create Leaders that last

Learn how to Motivate in the right way

Create a Mission, Value System, and a Fan Base that will lead to lasting success! 

Become the Head of one of the most exciting programs in your area by following these lessons, examples, and advice from Coach JT Ayers. 

Syllabus

  • Introduction and Trailer

Before we Begin

  • Foundation to this Presentaion

A Shared Mission

  • A Mission Statement and Policies
  • Values
  • Leadership Training
  • The Senior Sendoff
  • Individualized Connection

Foundational Principles of Communication

  • Intro
  • Greek Wisdom
  • The Pathos of Communication
  • The Ethos of Communication
  • The Logo of Communication

The How of Communication

  • Emails Done Right
  • Social Media Done Right
  • Examples of Social Media
  • A Website Done Right
  • Videos and Youtube Done Right

How to Create a Fandom

  • A Reason to Follow
  • Create Value to Buy into
  • What about Team Gear?
  • Gear Examples

The How and Why of Marketing/Branding

  • Creating a Community to belong to
  • Mass Specific Force
  • Create the Right Logo
  • Look Official and Impressive

Truly Better Leadership

  • Leading your Coaching Staff
  • Leading your Athletes
  • Leading your Community

Truth about Motivation

  • How to Motivate this Generation
  • A Defining Moment

Grow as a Leader

  • How to Grow into a Better Leader

Conclusion

  • Final Thoughts
  • Coach Ayers Conclusion
  • Thanks! Contact

Taught by

JT Ayers | Coach...

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