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edX

Product Management: Initial Product Strategy and Plan

SkillUp EdTech via edX

Overview

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Are you an aspiring product manager keen to build skills in the product strategy and planning elements of the Product Management Lifecycle? This course gives you an overview of the Product Management Lifecycle and then deep dives into the Product, Conceive, and Plan phases in detail.

During the course, you’ll discover tools and techniques used in product concept identification. Plus, you’ll acquire skills to work with SWOT analysis and the Product Concept document.

As you progress, you’ll learn how to establish a team and develop a project charter. Through hands-on labs, you’ll practice working on market and solution analysis using a Market Requirement Document. Plus, you’ll investigate a product business case and perform a financial analysis.

Throughout this course, product management experts will share their insights and experiences. Practice quizzes and graded quizzes will test your knowledge. And you’ll apply the concepts you’ve learned in the course in a final project.

This course is suitable for anyone who is keen to understand various lifecycles used in product management, including agile. It does not require any prior degree.

If you’re an aspiring product manager keen to build the skills you need to succeed, enroll today.

Syllabus

  • Identify the product concept using tools and techniques
  • Perform a product external assessment and internal assessment and record your findings in a SWOT template
  • Analyze market and solution requirements and develop a market requirements document (MRD)
  • Develop a product roadmap and perform a financial analysis using a business case

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