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edX

Product Management: Foundations & Stakeholder Collaboration

SkillUp EdTech via edX

Overview

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Ready to build valuable skills in stakeholder collaboration? This course is designed to help aspiring product managers build valuable skills in fostering productive collaborations, engaging stakeholders effectively, and enhancing communication abilities.

What do product managers do? Product managers play a crucial role in driving the development and success of a product, serving as a critical link between customers, stakeholders, and the development team. They are responsible for understanding market requirements, defining product objectives and features, and overseeing the entire product lifecycle from conception to its release.

During this course, you’ll learn about Kotler's Five Levels of product and market segmentation. In addition, you’ll explore the product manager's role in business development, SWOT analysis, and Porter's 5 Forces Model for market assessment.

You’ll also build your understanding of the concepts of innovation and ideation and develop crucial skills for effective communication and teamwork in the field of product management.

Throughout the course, product management experts will share their insights and experiences. And you’ll test your understanding through practice quizzes and graded quizzes. Plus, you’ll apply the concepts learned in the course in a final hands-on project.

If you’re an aspiring product manager keen to build the skills you need to succeed, enroll today. No prior experience or knowledge of product management is required.

Syllabus

  • Build essential communication and collaboration skills critical to product management success
  • Develop interpersonal and business skills essential for product management
  • Analyze various product management communication challenges and identify the impact of communication styles
  • Examine a case study and evaluate both its strengths and areas for improvement and then offer actionable recommendations

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