Branding & Social Media Marketing for Creatives

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This Specialization is intended for artists, makers, designers, and creative entrepreneurs seeking to build a memorable brand and market their work through engaging digital content. Through three courses taught by Beth Doman, Maria Lia Malandrino, and Pamela Calero, you'll learn how to develop a cohesive brand identity, create authentic marketing videos, and produce social media content for platforms like Instagram Reels and TikTok. By the end of the Specialization, you'll have the skills to confidently promote your creative work, strengthen your online presence, and connect with your ideal audience.

Syllabus

Course 1: Canvas to Camera: DIY Video Marketing for Creatives
Course 2: Reels and TikTok for Digital Artists: How to Boost your Art
Course 3: The Art of Branding: Authentic Brands in Adobe Express

Courses

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Create authentic marketing videos that help your creative business stand out. In this course, Beth Doman shows you how to confidently plan, film, edit, and share a marketing video using only your phone and laptop. By the end of the course, you'll be able to script a compelling message with the help of AI, film yourself with confidence, edit your footage into a polished video, and publish it strategically to connect with potential clients. Designed for artists, makers, and creative entrepreneurs, this course removes the overwhelm from video marketing by focusing on simple, practical techniques instead of expensive equipment or professional production. Using her own pet portrait business as a real-world case study, Beth shares an approachable workflow that makes creating authentic videos feel achievable. This course is ideal for creatives who want to promote their work but have little or no experience making marketing videos. To be successful, you should have a small business or creative practice you'd like to promote, along with a smartphone and laptop. No prior video production or editing experience is required.
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Create engaging short-form videos that help your artwork reach a wider audience. In this course, Maria Lia Malandrino teaches you how to plan, film, edit, and publish Instagram Reels and TikTok videos that showcase your art in creative, trend-driven ways. By the end of the course, you'll be able to identify relevant trends and sounds, adapt them to fit your artistic style, produce eye-catching videos on a budget, and share your content strategically to maximize engagement across social media. Rather than focusing only on traditional art reveal videos, Maria demonstrates how to draw inspiration from trends across fashion, beauty, travel, lifestyle, and other communities to create original content that helps your work stand out. You'll follow along as she creates a Reel from start to finish, giving you a practical, repeatable workflow you can apply to your own projects. This course is ideal for digital artists, illustrators, and creative professionals who want to grow their online presence through video. To be successful, you should have artwork you'd like to share and a basic familiarity with Instagram or TikTok, but no previous video editing experience is required.
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Build authentic brands that tell meaningful stories. In this course, Pamela Calero guides you through a creative branding process that blends strategic thinking with artistic intuition using Adobe Express. By the end of the course, you'll be able to distinguish between a brand and a visual identity, develop core brand assets, design an impactful logo, and create a cohesive brand identity that communicates purpose, personality, and emotion. Drawing on her background in fine arts and graphic design, Pamela presents branding as more than a marketing exercise—it's a creative journey that helps shape and express a unique voice. Through a thoughtful, step-by-step framework, you'll learn how to transform ideas into authentic brands that connect with audiences on both an emotional and visual level, while gaining practical experience with Adobe Express. This course is ideal for entrepreneurs launching a new business, creatives developing a personal brand, and designers who want to deepen their branding skills. To be successful, you should have an interest in design and storytelling, but no prior branding experience is required. Basic familiarity with Adobe Express is helpful but not necessary.