Canvas to Camera: DIY Video Marketing for Creatives

Create authentic marketing videos that help your creative business stand out. In this course, Beth Doman shows you how to confidently plan, film, edit, and share a marketing video using only your phone and laptop. By the end of the course, you'll be able to script a compelling message with the help of AI, film yourself with confidence, edit your footage into a polished video, and publish it strategically to connect with potential clients. Designed for artists, makers, and creative entrepreneurs, this course removes the overwhelm from video marketing by focusing on simple, practical techniques instead of expensive equipment or professional production. Using her own pet portrait business as a real-world case study, Beth shares an approachable workflow that makes creating authentic videos feel achievable. This course is ideal for creatives who want to promote their work but have little or no experience making marketing videos. To be successful, you should have a small business or creative practice you'd like to promote, along with a smartphone and laptop. No prior video production or editing experience is required.