Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Goldman Sachs

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

Goldman Sachs via Coursera

Go to class Write review

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process. By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

Syllabus

  • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
    • In this course, you will develop a clear and comprehensive understanding of the marketing and sales cycle. You will also explore a range of useful tools and metrics in the context of your own business. By the end of this course, you will understand how to communicate value to your target customers, and convert this into sales and revenue for your business.

Taught by

Edward David, Geetha Krishnan, Goldman Sachs 10,000 Women, Anne Donnellon, Mori Taheripour, Michael Fetters and Sarah Underwood

Tags

Reviews

4.7 rating, based on 31 Class Central reviews

4.6 rating at Coursera based on 1335 ratings

Start your review of Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

  • Anonymous
    it really gives you a clear understanding of what the fundamentals of sales and marketing are! It definetely did not waste my time. After venturing out into the many other sectors of sales and marketing, one might need a refresher of its fundamentals, and this is the perfect course to take for your refresher.
  • Anonymous
    T his was a good course. It gave me great insight some of the terms I didn't understand before in line ofmbusiness and I am so glad I too the course
  • Profile image for Funmilola Adeleye
    Funmilola Adeleye
    Fundamentalsof Sales and Marketing module is a great eye opener for me as it helps me to discover one main point that not everyone is my customer. I learnt the need for customer segmentation as this helps me to determine the type of marketing tools to use in reaching them and turning prospects to customers to loyal customers.

    Thank you Goldman Sachs 10,000 women for this great opportunity to learn and grow.
  • Anonymous
    This course is an eye opener for me, have been business for a while but i don't really understand the core knowledge of what I really need, I really appreciate this opportunity.
  • Anonymous
    This course is a must for beginners, esp entreprenuers, to gain a complete understanding of marketing and sales, . It offers is a step-by-step guide to plan and execute a business using various strategies and tools. It also acquaintes you with different terminologies and their explanations for a deeper knowledge of what is being used in business today. It is well paced and easy to comprehend.
  • Anonymous
    This module has helped me understand branding and how it relates to marketing and sales. I am now able to break down the different goals into objectives and strategic goals with tools that work for every funnel.
  • Anonymous
    Empowering and Practical for Growth-Oriented Women Entrepreneurs

    Review Body:
    The 10,000 Women program has been a game-changer for me. It helped me clarify my business vision, set actionable goals, and connect with a global network of inspiring women. The modules on leadership, finance, and operations were especially insightful. I highly recommend this course to any woman looking to grow a sustainable, impactful business.
  • Anonymous
    This course gives entrepreneurs essential skills for busjness management. I would recommend it to many more women out there because through it their businesses will thrive.
  • Anonymous
    This course has equipped me with practical tools to strengthen my brand and boost growth I am walking away with three key strategies to grow my business:
    1. Refining my value proposition to better connect with customer needs.
    2. Segmenting my target audience for more focused and effective marketing.
    3. Implementing a clear sales funnel to track and convert leads efficiently.
  • Anonymous
    it has been such an educative module and i intend to keep revisiting my reading material from this module bi-annually in addition to taking my team through some of the basic lessons learnt
  • Anonymous
    This is one of the most interesting courses on the foundation of sales and marketing. It was practical and well simplified for easy comprehension, and also relatable. I also loved that they touched on branding and that has spiked my interest. I highly recommend this course for business owners, Sales Representative and all business-minded individuals.
  • Anonymous
    Me gustó mucho me enseñó aprender más sobre las herramientas de marketing digital, ahora tengo claros los objetivos de este proyecto que quiero llevar a cabo pero no sería posible hacerlo sin tener este conocimiento, me gustaría aprender más cada día para llegar al éxito y seguir trabajando de la mano con 10.000 Women
  • Anonymous
    Halle everyone!

    Yes I have enjoyed this course as now I know how to clearly put my products out to my potential customers, and how to convert my leads to actual customers.

    Thank you
  • Anonymous
    This course was very helpful to me and my business. I am quite sure that now I will be able to address my sales and marketing strategies better and to make my brand to grow.
  • Anonymous
    I am so happy to have access to these free courses because I learned so much about business and now I can use the knowledge to get clients and grow my business too.
  • Anonymous
    wonderful career growth course. It helps us to increase our sales and marketing system. thanks a lot
  • Uchenna Imoh
    The experience was amazing, I learned and expanded my knowledge about terms in marketing and sales as it may be.
    The videos and breakdown of words were quite helpful as well.
  • Anonymous
    The cource is short but efficient, it gives good overview on the theme and motivation for further development
  • Anonymous
    Fundamental of sales and marketing. By 10,000 women Goldman Sachs. Is a must for every woman that own her own business. This course is powerfully loaded, it's inspiring, very educating and also very important to the development and growth of our business. For you to succeed in your business, I strongly recommend this course.
  • Anonymous
    nice course and geeneral approach for all sorts of businesses. you can learn the basics of marketing and sales and tailor it according to the needs of your own business
Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.