Spain Courses & Certifications

Market Research Essentials for Marketing Management

Learn to distinguish primary from secondary and qualitative from quantitative data, choose the right market research method, and turn findings into actionable business decisions.

• Coursera
• 3 hours 50 minutes
• Self-Paced
• Paid Course

Marketing Management Essentials: Price and Place

Learn customer value, cost-based and competition-based pricing, plan new product launches, manage the product lifecycle and branding, and choose distribution channels for market reach.

• Coursera
• 2 hours 21 minutes
• Self-Paced
• Paid Course

Profitability in Financial Accounting

Analyze company profitability: calculate and interpret return on assets, return on equity, profit margin, and earnings per share to support business decisions.

• Coursera
• 34 minutes
• Self-Paced
• Paid Course

Competitive Interactions and Disruptive Change

Learn how firms defend market position against lower-priced entrants, using private label case studies, cost and economic factors, benchmarking, and responses to industry disruption.

• Coursera
• 1 hour 20 minutes
• Self-Paced
• Paid Course

Diversification in Corporate Strategy

Weigh the benefits and risks of corporate diversification: decide which businesses a firm should operate in, navigate the value chain, and plan a business portfolio.

• Coursera
• 1 hour 4 minutes
• Self-Paced
• Paid Course

The "Who" of the Marketing Strategy:Segmentation & Targeting

Learn to segment a market and choose target customers: understand consumer needs, craft and execute a marketing strategy, and capture value to drive profitability.

• Coursera
• 58 minutes
• Self-Paced
• Paid Course

Beyond the Obvious: How to Think in the Age of Generative AI

Use generative AI as a thinking partner: spot spurious correlations, biased sampling and misleading averages, and recognize traps like Simpson's Paradox and base rate neglect.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Career Certificate

Estrategia de marketing

1252 ratings at Coursera

Aprende a diseñar una estrategia de marketing completa, desde la investigación del consumidor y el posicionamiento hasta el plan de marketing y su lanzamiento.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses

Career Certificate

Globalization, Economic Growth and Stability

1383 ratings at Coursera

Analyze current events with economics: study fiscal and monetary policy, growth, inflation, free trade, exchange rates and the balance of payments to assess country business risks.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

Branding: The Creative Journey

1776 ratings at Coursera

Learn to build brand identity and strategy, tell brand stories through content marketing, design high-impact campaigns, and connect branding efforts to the customer experience.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Career Certificate

Implementación del Marketing Mix

1872 ratings at Coursera

Aprende a implementar las 4 P del marketing mix —producto, precio, plaza y promoción— y aplícalas en un proyecto Capstone.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses

Primeros Auxilios Psicológicos (PAP)

11527 ratings at Coursera

Entrena en la aplicación de primeros auxilios psicológicos tras emergencias cotidianas, comunitarias y situaciones traumáticas.

• Coursera
• 7 weeks, 3 hours a week
• Self-Paced
• Paid Course

Accounting: Principles of Financial Accounting

3367 ratings at Coursera

Learn to read and interpret balance sheets, income statements, and cash flow statements, record transactions, and apply accrual versus cash accounting using Excel.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Career Certificate

Marketing Mix Implementation

6173 ratings at Coursera

Apply the 4Ps to a product idea: manage brands and products, set pricing, build retail and distribution channels, and run integrated advertising, PR, and digital communications.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses

Career Certificate

Marketing Strategy

6295 ratings at Coursera

Build a marketing strategy from the ground up: research consumers, segment, target and position a product, apply the four Ps, and write a marketing plan.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses