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IE Business School

Competitive Interactions and Disruptive Change

IE Business School via Coursera

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Overview

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In the following course, you will explore the dynamics of market competition, where you'll learn strategies to maintain market position against lower-priced competitors. Study case studies, understand economic factors, and delve into benchmarking. Learn to navigate industry disruptions with a deep understanding of competitive interactions and strategy development for change.

Syllabus

  • Competitive Interactions and Disruptive Change
    • The course will delve into the strategies used by companies to maintain their market position in the face of new entrants offering similar products at lower prices. We'll examine case studies, such as the impact of private label products on major brands, and analyze the economic factors and cost considerations that influence market dynamics.

Taught by

Carl Kock

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