Marketing Analytics Courses

Accounting Analytics

6 ratings

Analyze financial statements with ratio and DuPont analysis, spot earnings management red flags, apply accrual and fraud prediction models, and link non-financial metrics to financial performance.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Operations Analytics

6 ratings

Learn to match supply with demand under uncertainty: forecast demand from historical data, build spreadsheet optimization models with Solver, run simulations, and evaluate decision trees.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

People Analytics

5 ratings

Learn how data reshapes people decisions: separate skill from luck in performance evaluation, predict hiring and attrition, map collaboration networks, and analyze talent for promotion.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Great Learning

Google Analytics

19 ratings

Around 70 million websites today make use of Google Analytics and it finds itself to be one of the most important analytics tools in the modern era of digital marketing. Understand all of the foundational concepts completely and put them into practice in…

• YouTube
• 35 minutes
• Self-Paced
• Free Video

Email Marketing Tutorial for Beginners

18 ratings

Learn to set up email marketing, design campaigns, engage subscribers, test content, and use Mailchimp to convert leads into customers.

• YouTube
• 2 hours 2 minutes
• Self-Paced
• Free Video

Text Mining and Analytics

10 ratings

Mine text statistically: discover paradigmatic and syntagmatic word associations, build PLSA and LDA topic models, cluster and categorize documents, and analyze sentiment with ordinal regression.

• Coursera
• 7 weeks, 5 hours a week
• Self-Paced
• Paid Course

App Marketing

10 ratings at Udacity

This course will help you organize a strategy of identifying your perfect user, and teach you how to grow your user base by focusing your product on their needs.

• Udacity
• 24 hours
• Self-Paced
• Free Online Course

Fundamentos del marketing digital

16 ratings

Aprende todo lo que necesitas saber para que tu marca o empresa se posicione en el mercado, obtenga nuevos clientes, aumente sus ventas y rentabilice al máximo la inversión en marketing digital.

• edX
• 3 weeks, 3-4 hours a week
• Self-Paced
• Free Online Course (Audit)

Twitter

Real-Time Analytics with Apache Storm

1 rating at Udacity

The world is trending in real time! Learn Apache Storm, taught by Twitter, to scalably analyze real-time tweets and drive d3 visualizations. Storm is free, open and fun!

• Udacity
• 5 hours
• Self-Paced
• Free Online Course

Introducción al Marketing

272 ratings at Coursera

Curso de fundamentos de marketing centrado en cómo las decisiones y percepciones del cliente guían el posicionamiento, la comunicación de marca y las estrategias de entrada al mercado.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Tableau;  Alteryx Career Certificate

Predictive Analytics for Business

294 ratings at Udacity

Use Microsoft Power BI to build and interpret regression, classification, clustering, and time-series forecasting models for business decisions.

• Udacity
• 52 hours
• Self-Paced
• Paid Course

This course introduces you to data science concepts, data exploration, and preparation in Python to prepare you to participate in machine learning competitions on Analytics Vidhya.

• DataCamp
• Self-Paced
• Free Trial Available

Career Certificate

Google Analytics Bootcamp

21 ratings at Noble Desktop

Track site traffic with Google Analytics: install tracking code, configure filters and goals, read audience, acquisition, behavior and ecommerce reports, and build UTM links.

• Noble Desktop
• 12 hours
• Self-Paced
• $650.00

Case Study: Sales Analytics with Databricks Genie

29 ratings at DataCamp

Databricks Genie answers data questions in natural language, but the quality of those answers depends on how the space is configured.

• DataCamp
• 2 hours
• Self-Paced
• Free Trial Available

Saïd Business School Career Certificate

Oxford Programme in AI and Business Analytics

1 rating

Study AI and business analytics through modules on present-day essentials, applied uses in the world, and emerging ideas, finishing with a final project.

• Simplilearn
• 12 weeks
• Available until Oct 9, 2026
• Paid Course