Marketing Analytics Courses

People Analytics

Master people analytics using Power BI, Excel with Copilot, and Viva Skills to forecast workforce needs, segment roles, analyze retention risks, and quantify skill gaps for strategic talent decisions.

• Coursera
• 13 weeks, 1 hour a week
• Self-Paced
• Paid Course

Performance Analytics & Optimization

Master marketing analytics by building Power BI dashboards, analyzing multi-channel performance, applying attribution models, and delivering stakeholder-ready campaign optimization recommendations.

• Coursera
• 7 weeks, 1 hour a week
• Self-Paced
• Paid Course

Foundations of Data Analytics and Visualization

Explore core data analytics and visualization skills using Excel, SQL, and Power BI. Build data models, create dashboards, and tell compelling data stories—no prior experience needed.

• Coursera
• 13 weeks, 1 hour a week
• Self-Paced
• Paid Course

Launching Your Fabric Analytics Career

Unlock career opportunities in Microsoft Fabric analytics by building a professional portfolio, refining your resume, and mastering technical interviews with AI-driven coaching for analytics engineer roles.

• Coursera
• 57 minutes
• Self-Paced
• Paid Course

Business Analytics: Data Analysis for Decisions

Explore how data analytics drives smarter business decisions across marketing, HR, operations, and finance through hands-on exercises, case studies, and Excel skills to translate insights into strategic action.

• Coursera
• 10 weeks, 1 hour a week
• Self-Paced
• Paid Course

Foundations and Strategies of Social Media Marketing

Explore the principles of social media marketing, from consumer behavior and cultural dynamics to B2C strategies and online communities, with theory-to-practice insights for diverse audiences.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

Management Decision-Making, Big Data and Analytics

Explore how big data and analytics shape management decisions, covering frameworks, ethical considerations, and emerging technologies to drive data-informed strategies in modern organisations.

• Coursera
• 10 weeks, 1 hour a week
• Self-Paced
• Paid Course

Marketing Planning & Strategy

Master marketing planning with SWOT analysis, strategic frameworks, budgeting, and performance metrics to create effective marketing plans and drive informed business decisions.

• Coursera
• 17 weeks, 1 hour a week
• Self-Paced
• Paid Course

Research Methods and Insights in Social Media Marketing

Master advanced social media research skills, from big data analytics and sentiment analysis to eye tracking and digital placemaking, translating findings into actionable marketing strategies.

• Coursera
• 8 weeks, 1 hour a week
• Self-Paced
• Paid Course

Tactics, Ethics, and Future Trends in Social Media Marketing

Explore tactics and ethics in social media marketing, covering influencer strategies, visual content, memes, emojis, metrics, and reputation management to drive measurable outcomes.

• Coursera
• 17 weeks, 1 hour a week
• Self-Paced
• Paid Course

Whizlabs

AWS: Migration & Analytics

Explore AWS migration and analytics services, covering data transfer tools, big data processing, real-time streaming, and business intelligence to efficiently move workloads and gain actionable insights.

• Coursera
• 2 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

AI-Powered Marketing & CRM

Unlock the potential of Generative AI in marketing—master ChatGPT prompts, HubSpot CRM optimization, lead nurturing workflows, CLV analysis, and AI tool evaluation for scalable, personalized campaigns.

• Coursera
• 14 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Email Marketing & Lifecycle Automation

Master email marketing with hands-on training in Mailchimp, HubSpot, and Klaviyo—covering campaign launches, conversion copywriting, responsive design, lifecycle frameworks, and automation workflows.

• Coursera
• 17 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Leverage AI in Marketing

Master AI-driven marketing by analyzing market insights, building structured research workflows, and evaluating tools using practical frameworks to make confident, strategy-ready decisions.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Performance Optimization & Analytics

Master performance optimization by classifying content by buyer journey, building dynamic audience segments, executing A/B tests, and analyzing campaign reports using HubSpot, Mailchimp, and Klaviyo.

• Coursera
• 11 weeks, 1 hour a week
• Self-Paced
• Paid Course