Marketing Analytics Courses

Career Certificate

Machine Learning for Marketing

19 ratings at Coursera

Apply supervised and unsupervised learning, text mining, and decision science to marketing problems, using digital marketing analytics to track consumer journey, intent, and website activity.

• Coursera
• 12 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses

Monetize Websites, Blogs, and Social Media with Affiliate Marketing (Live Online)

98 ratings at CourseHorse

Learn the secrets to earning a passive monthly income through affiliate marketing and how to optimize your website's visibility with SEO techniques in this comprehensive course.

• CourseHorse
• 2 hours
• Self-Paced
• $49.00

Unilever

Using Data Analytics in Supply Chain

96 ratings at Coursera

Apply analytics to supply chain data: follow data governance policies, define analysis objectives, clean and validate data with SQL, Python or spreadsheets, and visualize findings for decision-makers.

• Coursera
• 5 weeks, 7 hours a week
• Self-Paced
• Paid Course

Meta

GenAI in Data Analytics

94 ratings at Coursera

Learn what generative AI is and how it works, apply it across business scenarios, address usage concerns, and use it to streamline analytics and improve data quality.

• Coursera
• 3 hours 28 minutes
• Self-Paced
• Paid Course

EDUCBA Career Certificate

Advanced Credit Risk & Banking Analytics

93 ratings at Coursera

Assess borrower creditworthiness from financial statements, evaluate counterparty and derivative exposures, calculate expected losses, and apply CVA, VaR and Basel frameworks to banking risk.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses

Career Certificate

Microsoft Advanced Analytics Techniques with Generative AI

93 ratings at Coursera

Analyze structured and unstructured data with R, Power BI, Excel and GitHub Copilot: run regression, time-series forecasting, anomaly detection, scenario planning and automated coding workflows.

• Coursera
• 16 weeks, 9 hours a week
• Self-Paced
• Paid Course
• 5 courses

Introduction to Digital Marketing

90 ratings at Coursera

Explore digital marketing strategy: select channels such as SEO, social media, PPC and email, build audience personas with Semrush, and track traffic, conversions, ROI and engagement.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Coursera

Introduction to PicsArt for Social Media Marketing

87 ratings at Coursera

Create an edited photo project for social media using the free version of PicsArt, applying online design tools to promote a business on a lean budget.

• Coursera
• 1 hour 55 minutes
• Self-Paced
• Paid Course

Coursera Career Certificate

Marketing Analysis and KPIs

86 ratings at Coursera

Measure and optimize campaign performance: apply UTM tracking, SWOT and the 4Ps, set SMART KPIs, build dashboards, evaluate ROI, and recommend budget reallocations.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 11 courses

Degree

MBA in Business Analytics

Master in-demand data science skills and become a business management expert with the new online MBA in Business Analytics from OP Jindal Global University, the No. 1 private university in India.

• Coursera
• Self-Paced
• $7,500.00

Text Mining for Marketing

Learn how text mining turns customer reviews, social posts and feedback into marketing insights using sentiment analysis, topic modelling, named entity recognition and text classification.

• Coursera
• 12 weeks, 2 hours a week
• Self-Paced
• Paid Course

Supervised Learning and Its Applications in Marketing

Apply supervised learning to marketing problems in Python: build decision trees, product recommender systems, customer lifetime value models, and neural networks for churn prediction.

• Coursera
• 12 weeks, 2 hours a week
• Self-Paced
• Paid Course

Unsupervised Learning and Its Applications in Marketing

Apply unsupervised learning to marketing data in Python: cluster with k-means, hierarchical and DBSCAN, reduce dimensions with PCA and t-SNE, detect anomalies, and build RBM recommenders.

• Coursera
• 12 weeks, 2 hours a week
• Self-Paced
• Paid Course

Introduction to Decision Science for Marketing

Learn to apply predictive marketing without heavy math: build customer profiles, optimize customer lifetime value, cluster personas, run remarketing and look-alike targeting, and manage churn.

• Coursera
• 15 weeks, 2 hours a week
• Self-Paced
• Paid Course

Predictive Analytics and Forecasting

Apply predictive analytics to business decisions: run regression, naïve Bayes, k-nearest neighbors, logistic regression, decision trees, neural networks, clustering, and association rule mining.

• Coursera
• 17 weeks, 4 hours a week
• Self-Paced
• Paid Course