Marketing Analytics Courses

Marketing in the Age of AI

Discover how artificial intelligence transforms marketing through personalized targeting, recommendation systems, text analysis, and generative AI while navigating brand safety and regulations.

• Coursera
• 15 hours 38 minutes
• On-Demand
• Paid Course

Digital Marketing 2

Leverage data-driven insights, analytics tools, and AI to optimize digital marketing strategies, from SEO and paid search to recommendation systems and machine learning applications.

• Coursera
• 17 hours 46 minutes
• On-Demand
• Paid Course

International Marketing and Management

125 ratings at Coursera

Develop cross-cultural competence for effective international business management, focusing on cultural dimensions, HR strategies, and marketing approaches tailored to diverse global markets.

• Coursera
• 9 hours 27 minutes
• On-Demand
• Paid Course

Advanced Business Analytics Capstone

90 ratings at Coursera

Analyze financial loan data to guide investment decisions through data preprocessing, predictive analytics, prescriptive analytics, and result presentation for optimal portfolio allocation.

• Coursera
• 19 hours 30 minutes
• On-Demand
• Paid Course

Building and Pitching Marketing Campaigns in Tech Industries

Learn to build and pitch effective marketing campaigns in tech industries, covering strategy, execution, sales, PR, pricing, ROI analysis, operations, innovation, branding, and customer loyalty for long-term success.

• Coursera
• 21 hours 27 minutes
• On-Demand
• Paid Course

Microcredential

Marketing Strategy for Engineers and Technologists

19 ratings at Coursera

Learn to develop successful marketing strategies for tech startups, bridging the gap between product development and profitable sales. Validate ideas and propel your startup to flourish in today's competitive landscape.

• Coursera
• 20 weeks, 8 hours a week
• On-Demand
• Paid Course
• 3 courses

Microcredential

Data Visualization & Analytics in Tableau

10 ratings at Coursera

Master data visualization with Tableau, learning to create effective visualizations, dashboards, and stories that transform complex data into clear insights, enhancing your analytics skills and marketability.

• Coursera
• 12 weeks, 4 hours a week
• On-Demand
• Paid Course
• 2 courses

Microcredential

Social Media as a Marketing Tool in Business Communication

7 ratings at Coursera

Master social media marketing for business communication, learning persuasion techniques, audience targeting, strategic planning, and execution methods to create effective social media plans.

• Coursera
• 4 weeks, 10 hours a week
• On-Demand
• Paid Course
• 3 courses

Big Data Analytics

1 review

Comprehensive exploration of big data analytics, covering programming, databases, statistics, machine learning, visualization, and cloud computing for practical applications.

• YouTube
• 19 hours
• On-Demand
• Free Video

Positioning: What you need for a successful Marketing Strategy

982 ratings at Coursera

Aprenda a posicionar eficazmente seu produto, identificar segmentos-alvo e criar uma proposta de valor diferenciada para uma estratégia de marketing bem-sucedida.

• Coursera
• 10 hours 58 minutes
• On-Demand
• Paid Course

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

710 ratings at Coursera

Aprende a planificar y ejecutar estrategias efectivas de comunicación de marketing para crear marcas valiosas y ganar consumidores, combinando teoría y práctica con ejemplos reales y entrevistas a expertos.

• Coursera
• 7 hours 10 minutes
• On-Demand
• Paid Course

The Marketing Plan

492 ratings at Coursera

Develop a comprehensive marketing plan for your product or service, covering analysis, strategy, implementation, and expected results with expert guidance and practical assignments.

• Coursera
• 16 hours 50 minutes
• On-Demand
• Paid Course

Storytelling in Branding and Content Marketing

348 ratings at Coursera

Aprende a crear contenido memorable mediante storytelling efectivo, explorando branded content, periodismo de calidad y brand entertainment para conectar emocionalmente con tu audiencia.

• Coursera
• 13 hours 25 minutes
• On-Demand
• Paid Course

Fundamentos del marketing mix

318 ratings at Coursera

Introducción estratégica a las 4 Ps del marketing: producto, precio, promoción y plaza. Análisis profundo de cada elemento para desarrollar estrategias efectivas de marketing y distribución.

• Coursera
• 8 hours 14 minutes
• On-Demand
• Paid Course

Posicionamiento: La base del éxito en la estrategia de marketing

284 ratings at Coursera

Aprende a desarrollar estrategias de marketing efectivas mediante el posicionamiento, abarcando segmentación, diferenciación y propuesta de valor para lograr el éxito en el mercado actual.

• Coursera
• 8 hours 31 minutes
• On-Demand
• Paid Course