Marketing Analytics Courses

LearnKartS

Marketing Analytics Mastery: KPIs, Funnels & Growth

Turn marketing data into decisions: calculate CAC, LTV and ROAS, run RFM segmentation, funnel and cohort analysis, and A/B tests with Mixpanel, Google Analytics and Excel.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Board Infinity Career Certificate

AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

Measure and optimize marketing performance in Google Analytics 4: implement tracking with Google Tag Manager, build dashboards, and apply forecasting, attribution, and audience insights.

• Coursera
• 12 weeks, 7 hours a week
• Self-Paced
• Paid Course
• 3 courses

Packt

Foundations of AI-Driven Marketing Analytics

Apply machine learning to marketing data by preparing datasets, analyzing KPIs such as CPA and ROI, running regression and decision tree models, and forecasting with ARIMA and Prophet.

• Coursera
• 4 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera Career Certificate

AI Marketing Analytics

Clean and validate campaign data, write SQL queries, build Looker Studio dashboards, and apply cohort, attribution, A/B testing and forecasting methods to optimize marketing performance.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses

Assess for Success: Marketing Analytics and Measurement

2316 ratings at Coursera

Measure marketing campaign performance with Google Analytics and Google Ads: set KPIs and media plans, calculate ROI and ROAS, run A/B tests, and visualize insights in spreadsheets.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Digital Marketing Analytics: Tools and Techniques.

59 ratings at edX

Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applica

• edX
• 4 weeks, 3-5 hours a week
• Self-Paced
• Free Online Course (Audit)

Fundamentals of Marketing Analytics

1 rating

Measure marketing performance with Google Analytics 4, Google Search Console and Semrush: install GA4, build reports, analyze competitor traffic, track organic positions and audit backlinks.

• Semrush Academy
• 2 hours 22 minutes
• Self-Paced
• Free Certificate

Marketing Analytics: Stand Out by Becoming an Analytics Pro!

10036 ratings at Udemy

Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.

• Udemy
• 4 hours 57 minutes
• Self-Paced
• Paid Course

Princípios de Marketing Analytics para Gerar Insights

2706 ratings at FGV Educação Executiva

Apresenta como analytics, experimentação, big data e inteligência artificial podem orientar decisões de marketing, centralidade no cliente e alocação de recursos.

• FGV Educação Executiva
• 1 hour
• Self-Paced
• Free Certificate

Marketing Analytics: Forecasting Models with Excel

2339 ratings at Udemy

Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel

• Udemy
• 6 hours 28 minutes
• Self-Paced
• Paid Course

Marketing Analytics & Retail Business Management using Excel

1889 ratings at Udemy

Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling

• Udemy
• 7 hours 54 minutes
• Self-Paced
• Paid Course

Marketing Analytics Mastery: From Strategy to Application

1887 ratings at Udemy

Master the fundamentals of marketing analytics and start measuring the impact of your marketing efforts like a PRO!

• Udemy
• 19 hours 8 minutes
• Self-Paced
• Paid Course

Marketing Analytics: Pricing Strategies and Price Analytics

1497 ratings at Udemy

Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel

• Udemy
• 3 hours 30 minutes
• Self-Paced
• Paid Course

NPTEL;  IIT Kharagpur

Marketing Analytics

Learn to turn marketing problems into quantitative questions, apply statistical and machine learning tools, and build an end-to-end marketing story.

• YouTube
• 1 day 5 hours
• Self-Paced
• Free Video

Marketing Analytics with Power BI & Customer Insights

In this course, you will learn how to use your marketing data with Microsoft Power BI. Learn data ingestion, combine and clean multi-source datasets via Power Query, map end-to-end customer journeys,

• edX
• 1 week, 5-10 hours a week
• Self-Paced
• Free Online Course (Audit)