In today's digital landscape, modern marketing teams handle an overwhelming influx of disjointed customer data across local spreadsheets and automated cloud platforms. This course provides a roadmap to learning Marketing Analytics with Power BI & Customer Journeys, turning fragmented datasets into actionable strategic growth tools.
Designed for marketing professionals, data analysts, and business leaders, this course bridges the gap between raw data collection and high-level executive decision-making. Learners begin by navigating the Power BI Desktop interface, setting up local tracking files, and connecting directly to advanced cloud enterprise tools like Dynamics 365 Customer Insights. Moving past manual pipeline coding, you will leverage the low-code power of the Power Query Editor to clean structural errors, fix misaligned data types, and resolve missing cell records.
As you progress, the curriculum shifts into building functional relational data schemas using foundational cross-table filtering techniques. You will map interactive touchpoints—including emails, form submissions, and web visits—and apply essential formulas to synthesize customer behaviors into critical campaign metrics like the Click-Through Rate (CTR).
The program culminates in translating complex back-end data architectures into compelling visual narratives. You will create a reporting dashboard utilizing automated KPI cards, funnel charts, and custom slicers. By building a hands-on portfolio of milestone assignments, you will complete the course equipped with the technical edge needed to visualize modern marketing funnels and drive corporate revenue.
