Marketing Analytics Courses

Career Certificate

Implementación del Marketing Mix

1869 ratings at Coursera

Explora las 4 P del marketing mix: Producto, Precio, Plaza y Promoción. Aprende a implementar estrategias efectivas y aplica tus conocimientos en un proyecto Capstone para resolver problemas reales de marketing.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses

Meta

Meta Marketing Science Certification Exam

228 ratings at Coursera

Comprehensive exam preparation for Meta Marketing Science certification, covering study resources, registration, and career support.

• Coursera
• 1 hour 26 minutes
• Self-Paced
• Paid Course

How To Create A Great Marketing Plan And Marketing Strategy

2 ratings

Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.

• Coursera
• 4 hours 19 minutes
• Self-Paced
• Paid Course

Career Certificate

Advanced Business Analytics

5260 ratings at Coursera

Gain practical skills in SQL, statistical analysis, and data interpretation to drive business growth and profitability. Learn to extract insights, make predictions, and communicate results effectively.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses

Ahrefs

Content Marketing and Blogging Tutorials

7 ratings

In this playlist, you'll learn content marketing strategies that work, blogging tips and processes, and how to get more traffic with tested strategies.

• YouTube
• 2 hours 30 minutes
• Self-Paced
• Free Video

Meaningful Marketing Insights

292 ratings at Coursera

Develop data analysis skills to extract marketing insights from consumer data using Excel. Learn visualization, descriptive statistics, and regression analysis for informed decision-making.

• Coursera
• 11 hours 12 minutes
• Self-Paced
• Paid Course

Survey analysis to Gain Marketing Insights

124 ratings at Coursera

Learn advanced survey analysis techniques for marketing insights, including factor analysis, customer segmentation, and perceptual mapping. Apply statistical methods to convert survey data into actionable marketing strategies within the STP framework.

• Coursera
• 5 hours 28 minutes
• Self-Paced
• Paid Course

Career Certificate

AI for Marketing

84 ratings at Coursera

Explore AI's transformative impact on marketing, from customer acquisition to content creation. Gain practical skills in leveraging AI for enhanced marketing outcomes and business growth.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 3 courses

Forecasting Models for Marketing Decisions

80 ratings at Coursera

Develop forecasting models using Excel to predict customer behavior, assess marketing actions, and make data-driven decisions for improved business outcomes and customer value management.

• Coursera
• 11 hours 46 minutes
• Self-Paced
• Paid Course

Career Certificate

Marketing Channel Strategy & B2B2C Routes to Market

68 ratings at Coursera

Unpack the "black box" of marketing channels, learn to select partners, apply incentives, design multi-channel strategies, and explore social business channels in emerging economies and startup environments.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

What Can AI Do for Marketing?

58 ratings at Coursera

Discover AI's impact on marketing strategies, customer engagement, and business growth. Learn to leverage data, map customer journeys, and address AI bias for ethical, effective marketing practices.

• Coursera
• 15 hours 14 minutes
• Self-Paced
• Paid Course

Marketing Channel Benefits

53 ratings at Coursera

Explore channel benefits in marketing strategy, focusing on customer buying preferences and quantifying trade-offs to create strategic options for effective routes to market.

• Coursera
• 9 hours 27 minutes
• Self-Paced
• Paid Course

Generative AI in Marketing

20 ratings at Coursera

Explore generative AI's impact on marketing, from creating visual content to enhancing customer engagement. Learn to use AI tools effectively while navigating legal and ethical considerations.

• Coursera
• 13 hours 56 minutes
• Self-Paced
• Paid Course

Marketing Channel Functions

19 ratings at Coursera

Explore channel functions in marketing, learn to quantify and optimize them, and apply this knowledge to design effective routes to market for various business contexts.

• Coursera
• 6 hours 53 minutes
• Self-Paced
• Paid Course

Mastering Business Essentials: Marketing

10 ratings at Coursera

Explore the art and science of marketing through essential frameworks like 4P, STP, and purchase funnel. Learn strategic pricing, distribution tactics, customer acquisition strategies, and effective content marketing approaches.

• Coursera
• 6 hours 34 minutes
• Self-Paced
• Paid Course