Marketing Analytics Courses

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más

711 ratings at Coursera

Aprende a planificar y ejecutar estrategias efectivas de comunicación de marketing para crear marcas valiosas y ganar consumidores, combinando teoría y práctica con ejemplos reales y entrevistas a expertos.

• Coursera
• 7 hours 10 minutes
• Self-Paced
• Paid Course

The Marketing Plan

494 ratings at Coursera

Develop a comprehensive marketing plan for your product or service, covering analysis, strategy, implementation, and expected results with expert guidance and practical assignments.

• Coursera
• 16 hours 50 minutes
• Self-Paced
• Paid Course

Storytelling in Branding and Content Marketing

353 ratings at Coursera

Aprende a crear contenido memorable mediante storytelling efectivo, explorando branded content, periodismo de calidad y brand entertainment para conectar emocionalmente con tu audiencia.

• Coursera
• 13 hours 25 minutes
• Self-Paced
• Paid Course

Fundamentos del marketing mix

319 ratings at Coursera

Introducción estratégica a las 4 Ps del marketing: producto, precio, promoción y plaza. Análisis profundo de cada elemento para desarrollar estrategias efectivas de marketing y distribución.

• Coursera
• 8 hours 14 minutes
• Self-Paced
• Paid Course

Posicionamiento: La base del éxito en la estrategia de marketing

286 ratings at Coursera

Aprende a desarrollar estrategias de marketing efectivas mediante el posicionamiento, abarcando segmentación, diferenciación y propuesta de valor para lograr el éxito en el mercado actual.

• Coursera
• 8 hours 31 minutes
• Self-Paced
• Paid Course

El plan de marketing

162 ratings at Coursera

Aprende a desarrollar una estrategia de marketing efectiva, desde el análisis hasta la implementación, con enfoque en objetivos, segmentación, posicionamiento y marketing mix.

• Coursera
• 8 hours 54 minutes
• Self-Paced
• Paid Course

Marketing Mix Implementation Capstone

132 ratings at Coursera

Hands-on capstone project applying marketing mix principles to Tesla's Model X launch, culminating in a comprehensive presentation of strategic decisions and implementation plans.

• Coursera
• 17 hours 45 minutes
• Self-Paced
• Paid Course

Marketing Strategy Capstone Project

121 ratings at Coursera

Apply marketing strategy knowledge to solve Hotel Ipsum's business challenge. Analyze market, develop strategy, adapt marketing mix, and create implementation plan for improved results.

• Coursera
• 1 day 6 hours 34 minutes
• Self-Paced
• Paid Course

Implementación del Marketing Mix Proyecto Capstone

27 ratings at Coursera

Proyecto práctico para aplicar conocimientos de marketing mix a Tesla Motors, analizando el lanzamiento del Modelo X y tomando decisiones estratégicas sobre producto, precio, distribución y comunicación.

• Coursera
• 20 hours 20 minutes
• Self-Paced
• Paid Course

Proyecto capstone estrategia de marketing

26 ratings at Coursera

En el proyecto final será necesario que utilices todos los conocimientos adquiridos a lo largo de esta especialización, para desarrollar un plan de marketing coherente para un producto o servicio.

• Coursera
• 1 day 4 hours 44 minutes
• Self-Paced
• Paid Course

The "What" of the Marketing Strategy

12 ratings at Coursera

Explore marketing essentials: understand markets, create value, engage customers, and implement strategies with measurable results for profit and brand equity across digital and physical platforms.

• Coursera
• 3 hours 14 minutes
• Self-Paced
• Paid Course

Marketing Management Essentials:The Marketing Plan Structure

12 ratings at Coursera

Develop, execute, and monitor strategic marketing plans. Master consumer behavior, value creation, and KPIs for impactful marketing outcomes and business growth.

• Coursera
• 59 minutes
• Self-Paced
• Paid Course

Marketing Management Essentials: Product and Branding

10 ratings at Coursera

Descubre las etapas del ciclo de vida del producto y desarrolla estrategias efectivas para optimizar la presencia en el mercado y obtener una ventaja competitiva.

• Coursera
• 1 hour 37 minutes
• Self-Paced
• Paid Course

The "Who" of the Marketing Strategy:Segmentation & Targeting

Dive into strategic marketing, learning to understand markets, meet consumer needs, craft clear strategies, and drive profitability. Gain skills to define and implement effective marketing approaches.

• Coursera
• 58 minutes
• Self-Paced
• Paid Course

Market Research Essentials for Marketing Management

Gain a competitive edge by mastering market research techniques, data analysis, and actionable insights for effective business strategy and decision-making.

• Coursera
• 3 hours 50 minutes
• Self-Paced
• Paid Course