Marketing Analytics Courses

Predictive Modeling and Analytics

607 ratings at Coursera

Build predictive models in Excel with XLMiner: explore and visualize datasets, fit regression and logistic regression, and grow trees and neural networks using cross-validation and ROC curves.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Career Certificate

Marketing Strategy: Consumer Insight to Positioning

19060 ratings at Coursera

Turn consumer insight into marketing strategy and positioning: compare pricing models, evaluate distribution channels and advertising, and build a marketing plan proposal for the digital era.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

Career Certificate

Social Media Marketing

5580 ratings at Coursera

Build a complete social media marketing strategy, from social listening and consumer insights to engagement, content, advertising and IMC, justification metrics, and AI tools like ChatGPT.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 6 courses

Career Certificate

Gender Analytics: Gender Equity through Inclusive Design

731 ratings at Coursera

Current conversations about diversity & inclusion often forget that these are not just HR issues but affect how products, services, processes & policies create outcomes that differ by gender, race, differences in ability, indigeneity & other intersecting…

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses

Gender Analytics for Innovation

349 ratings at Coursera

Apply a gender lens to products, services, processes and policies: work with concepts like sex, gender identity and intersectionality, spot gendered outcomes, and plan an inclusive innovation project.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Gender Analytics Capstone Project

22 ratings at Coursera

Apply an intersectional gender lens to a real-world case: analyze quantitative and qualitative evidence, reframe the problem, prototype a solution, and build a change plan.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Career Certificate

Business and Marketing Strategies

581 ratings at Coursera

Develop marketing strategy, international business, operations systems and consumer culture knowledge to spot global market opportunities and build competitive advantage.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Fundamentals of Marketing Strategy

336 ratings at Coursera

Audit the micro and macro marketing environments, then apply the segmentation, targeting and positioning model to design and implement a marketing strategy.

• Coursera
• 3 weeks, 2 hours a week
• Self-Paced
• Paid Course

Consumption, Marketing and Culture

91 ratings at Coursera

Study marketing by what it does rather than how to do it: gender and ideology, algorithmic culture, surveillance capitalism, green consumerism and degrowth.

• Coursera
• 3 weeks, 5 hours a week
• Self-Paced
• Paid Course

Einführung in Marketing

9 ratings

Was ist Marketing? Was ist gutes Marketing? Und wie macht man eigentlich gutes Marketing? Das sind die drei großen Fragen, die in "Einführung in Marketing" beantwortet werden.

• edX
• 10 weeks, 2-4 hours a week
• Self-Paced
• Free Certificate

Introduction to Social Media Analytics

112 ratings at Coursera

Turn the voice of the consumer into marketing insight: build social listening monitors, track social media metrics, and map market structure and brand perceptions.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Introduction to Marketing

5 ratings

Learn the fundamentals to marketing, including strategies and tools used across industries.

• edX
• 6 weeks, 3-5 hours a week
• Self-Paced
• Free Online Course (Audit)

Retail marketing

38 ratings at OpenLearn

This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, ...

• OpenLearn
• 8 hours
• Self-Paced
• Free Certificate

Product Analytics and AI

516 ratings at Coursera

Build an analytics program for an agile product team: test customer hypotheses, run fast demand experiments, track usability continuously, and interface with data science capabilities.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Career Certificate

Generative AI in Marketing

160 ratings at Coursera

Apply generative AI across marketing work: create content, rethink advertising, handle customer service, and build generative AI capabilities for personalized, targeted campaigns.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course
• 4 courses