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The Open University

Retail marketing

The Open University via OpenLearn

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Overview

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This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.

Syllabus

  • Introduction
  • Learning outcomes
  • 1 A definition of retailing
  • 1 A definition of retailing
  • 1.1 Creating a definition of retailing
  • 1.2 Retail product ranges
  • 1.2.1 Different product choices
  • 1.3 Visit a retail store
  • 2 What is retail marketing?
  • 2 What is retail marketing?
  • 2.1 The retail marketing mix
  • 3 Marketing communications in retailing
  • 3 Marketing communications in retailing
  • 3.1 Marketing communications in practice
  • 3.2 The linear model of communication
  • 3.3 The message
  • 3.4 The marketing communication mix
  • Conclusion
  • References
  • Acknowledgements

Tags

Reviews

4.5 rating, based on 4 Class Central reviews

3.8 rating at OpenLearn based on 38 ratings

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  • Andrea Chrisel V. Espiritu
    It was easy reading all the course's materials. The activities were easy but I do not know where to put my answers so mostly I just read and click the arrow. But the most hastle thing was creating an account and signing in with an account you won't able to track and accept the certificate. So I read the course twice. The password for the account was also a hastle
  • Profile image for Andreas Zorbas
    Andreas Zorbas
    1
    A really interesting course, taking into consideration the basics of retail marketing. If you're a beginner, it gives you valuable info. If you're more experienced, you can find a few details useful.
  • Adarsh Kumar
    the course completed the retail marketing certification program and I'm blown away by the quality of the course! the instructors were knowledgeable,engaging and provided excellent support throughout the program.
  • Mohammad Rahmani
    1
    excellent
    It was very useful for me and I learned new tips
    I recommend other interested people to participate in this course and add to their knowledge and don't miss this golden opportunity.
    Thanks for your tutorial
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