Marketing Analytics Courses

Exploratory Analytics Project Ideation

Dive into exploratory analytics methods like clustering and anomaly detection, then learn to ideate and plan data-driven projects using design sprint frameworks for effective business solutions.

• Coursera
• 14 hours 50 minutes
• Self-Paced
• Paid Course

International B2B (Business to Business) Marketing

609 ratings at Coursera

Explore B2B marketing strategies, decision-making in buying centers, and cross-country/cross-industry innovation. Gain insights from industry experts to enhance your international marketing skills.

• Coursera
• 10 hours 17 minutes
• Self-Paced
• Paid Course

Hands-on Text Mining and Analytics

40 ratings at Coursera

Learn key text mining techniques like preprocessing, sentiment analysis, and topic modeling using real-world datasets and a Java toolkit. Gain hands-on experience to become a competent data scientist.

• Coursera
• 14 hours 8 minutes
• Self-Paced
• Paid Course

Intro to International Marketing

1036 ratings at Coursera

Explore international marketing fundamentals, cross-industry innovation, and effective brand management strategies. Learn to balance global similarities with local customization for successful market entry and expansion.

• Coursera
• 7 hours 32 minutes
• Self-Paced
• Paid Course

Career Certificate

Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

834 ratings at Coursera

Comprehensive digital advertising program covering search, social media, and native advertising strategies for small businesses, including industry certifications.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Communicating Business Analytics Results

521 ratings at Coursera

Learn to effectively communicate complex analytics results to non-technical stakeholders through data visualization, storytelling, and tailored presentations. Develop skills to interpret, experiment with, and act on data insights.

• Coursera
• 7 hours 6 minutes
• Self-Paced
• Paid Course

Career Certificate

Advanced Digital Marketing

56 ratings at Coursera

Master essential digital marketing skills including omni-channel marketing, analytics, social media strategy, online advertising, and AI approaches to customer value analysis to drive ROI and prepare for the evolving marketing landscape.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

AI in Digital Marketing

35 ratings at Coursera

Discover how AI transforms digital marketing with tools for personalization, content creation, and customer engagement, while addressing ethical considerations like data privacy and bias.

• Coursera
• 1 hour 39 minutes
• Self-Paced
• Paid Course

Career Certificate

Foundations of Digital Marketing

27 ratings at Coursera

Master essential digital marketing skills, from core principles to analytics, AI tools, and social media strategies for success in the evolving digital landscape.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Career Certificate

Transforming Your Company's Data Analytics

20 ratings at Coursera

Learn to leverage data analytics for organizational transformation, enhancing dynamic capabilities, improving customer experience, and making evidence-based decisions to gain a competitive advantage in the digital era.

• Coursera
• 16 weeks, 3 hours/week
• Self-Paced
• Paid Course
• 4 courses

Fundamentals of Digital Marketing

16 ratings at Coursera

Master digital economy fundamentals and develop critical skills for e-commerce, digital and social media marketing through practical examples, behavioral insights, and modern marketing channel strategies.

• Coursera
• 9 hours 12 minutes
• Self-Paced
• Paid Course

Digital Marketing 2

Leverage data-driven insights, analytics tools, and AI to optimize digital marketing strategies, from SEO and paid search to recommendation systems and machine learning applications.

• Coursera
• 17 hours 46 minutes
• Self-Paced
• Paid Course

Sports Marketing and Today's College Athlete

Explore NIL rights, athlete journeys, and monetization strategies for college sports marketing while building your personal brand and understanding publicity laws.

• Coursera
• 11 hours 19 minutes
• Self-Paced
• Paid Course

Digital Marketing Tools: Machine Learning and AI

Discover how machine learning and AI revolutionize digital marketing through automated decision-making, predictive analytics, and real-time optimization techniques for enhanced customer targeting and business growth.

• Coursera
• 4 hours 21 minutes
• Self-Paced
• Paid Course

Digital Marketing Capstone

Synthesize your digital marketing knowledge to create a comprehensive strategy with data-driven campaigns across multiple channels, culminating in a professional marketing plan.

• Coursera
• 5 hours 51 minutes
• Self-Paced
• Paid Course