Marketing Analytics Courses

Credential

Sports Performance Analytics

280 ratings at Coursera

Learn to analyze sports data, predict performance, and apply machine learning techniques using real datasets from MLB, NBA, NHL, EPL, and IPL to revolutionize athlete and team strategies.

• Coursera
• 16 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 3 courses

UX Research at Scale: Surveys, Analytics, Online Testing

212 ratings at Coursera

Learn UX research techniques for large-scale user insights: surveys, web analytics, A/B testing, and remote studies. Develop, analyze, and report on UX surveys while mastering data collection methods for informed design decisions.

• Coursera
• 18 hours 36 minutes
• Self-Paced
• Paid Course

Foundations of Sports Analytics: Data, Representation, and Models in Sports

204 ratings at Coursera

Explore Python-based sports analytics techniques to analyze team and player performance across major leagues, focusing on regression analysis and data representation methods.

• Coursera
• 2 days 1 hour 24 minutes
• Self-Paced
• Paid Course

Credential

Data Analytics in the Public Sector with R

121 ratings at Coursera

Equip yourself with R programming skills to analyze public sector data, informing policy decisions and administrative functions through data manipulation, visualization, and interpretation.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course

Fundamentals of Data Analytics in the Public Sector with R

60 ratings at Coursera

Learn foundational R programming for public sector data analysis, covering key concepts, tidyverse libraries, and custom functions to analyze population and survey data effectively.

• Coursera
• 14 hours 42 minutes
• Self-Paced
• Paid Course

Wearable Technologies and Sports Analytics

46 ratings at Coursera

Explore wearable tech in sports, analyzing athlete data for training optimization and injury prevention. Learn physiological principles, device types, and Python programming for sports analytics.

• Coursera
• 1 day 4 hours 9 minutes
• Self-Paced
• Paid Course

Introduction to Machine Learning in Sports Analytics

27 ratings at Coursera

Explore supervised machine learning techniques using Python and real athletic data to predict sports outcomes, applying methods like SVM, decision trees, and ensembles to analyze professional leagues and wearable device data.

• Coursera
• 12 hours 55 minutes
• Self-Paced
• Paid Course

Politics and Ethics of Data Analytics in the Public Sector

18 ratings at Coursera

Explore ethical challenges in public sector data analytics, including bias and decision-making. Apply skills through a capstone project analyzing policy options using real-world data and RStudio.

• Coursera
• 14 hours 8 minutes
• Self-Paced
• Paid Course

Credential

Survey Data Collection and Analytics

Comprehensive exploration of survey methodologies, covering questionnaire design, data collection, sampling, missing data handling, and complex data analysis for various research domains.

• Coursera
• 35 weeks, 3 hours a week
• Self-Paced
• Paid Course
• 7 courses

Digital Marketing Strategy: Navigating Emerging Media and AI

6 ratings

Explore strategic digital marketing communication, leveraging new technologies to reach and engage consumers effectively. Learn key processes, core strategies, and emerging trends in the digital landscape.

• Coursera
• 18 hours 38 minutes
• Self-Paced
• Free Online Course (Audit)

The Strategy of Content Marketing

8 ratings

Aprenda estratégias de marketing de conteúdo para adquirir e reter clientes de forma lucrativa. Desenvolva, implemente e analise campanhas eficazes, escreva textos persuasivos e construa sua marca profissional.

• Coursera
• 9 hours 17 minutes
• Self-Paced
• Paid Course

Emoji Marketing Mini-Course

14 ratings

Master emoji marketing foundations: enhance brand communication, boost engagement, and learn creative strategies for effective digital interactions.

• Semrush Academy
• 16 minutes
• Self-Paced
• Free Certificate

NPTEL;  IIT Kharagpur

Business Analytics for Management Decision

14 ratings

This course will be exclusively quantitative and an application to business/management-related problems. It is connected with problem sets and real life cases to know the relevance of a particular problem and the decision-making thereof.

• YouTube
• 1 day 15 hours
• Self-Paced
• Free Video

Human Resources Analytics

2149 ratings at Coursera

This course focuses on identifying effective data sources, developing meaningful metrics, designing long-term measures, and applying results in support of organizational strategy and tactics.

• Coursera
• 7 hours 9 minutes
• Self-Paced
• Paid Course

Credential

Sustainable Marketing, Communications and Brand Management

Master sustainable marketing practices to align brand purpose with environmental responsibility and drive transformational change in your organization.

• GetSmarter
• 8 weeks, 9 hours/week
• Paid Course