Market Research Courses

Introduction to Market Research

87 ratings at Coursera

Learn the foundations of market research: formulate research problems and objectives, build a research proposal, choose research designs, weigh ethics, and prepare codebooks and reports.

• Coursera
• 4 weeks, 6 hours a week
• Self-Paced
• Paid Course

Coursera

ChatGPT for Beginners: Using AI for Market Research

101 ratings at Coursera

Use ChatGPT to build market research artifacts for a pharmaceutical drug: draft surveys and polls, translate collateral into multiple languages, and write marketing content.

• Coursera
• 2 hours 32 minutes
• Self-Paced
• Paid Course

Market Research and Competitive Analysis

56 ratings at Coursera

Conduct B2B market research and competitive analysis: segment consumers, build buyer personas, apply Jobs to be Done frameworks, and assess AI product market dynamics.

• Coursera
• 4 weeks, 6 hours a week
• Self-Paced
• Paid Course

Coursera

Introduction to Market Research

47 ratings at Coursera

Learn the fundamentals of market research: distinguish the three main research types, choose data collection methods, and measure customer preferences through surveys, focus groups, and analytics.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

GenAI for Market Research Analysts

41 ratings at Coursera

Apply generative AI across market research workflows: data analysis, trend forecasting, customer segmentation, survey creation, and competitive analysis.

• Coursera
• 2 hours 22 minutes
• Self-Paced
• Paid Course

EDUCBA Career Certificate

Market Research & Business Intelligence Mastery

31 ratings at Coursera

Design market research frameworks, apply SWOT and PESTLE tools, and interpret market data through industry case studies to turn findings into strategic business decisions.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

Xbox

Market Research and Competitive Analysis

14 ratings at Coursera

Gather and interpret market data, analyze consumer motivations and segments, and dissect competitors with SWOT and the Jobs to be Done framework to differentiate a product.

• Coursera
• 3 weeks, 4 hours a week
• Self-Paced
• Paid Course

EDUCBA

Market Research Case Study: Apply & Analyze

14 ratings at Coursera

Work through a global luxury vehicle brand case study: apply PESTLE, SWOT and segmentation, design research architectures, and evaluate market research impact.

• Coursera
• 2 weeks, 3 hours a week
• Self-Paced
• Paid Course

EDUCBA

Market Research: Analyze, Forecast & Apply

15 ratings at Coursera

Apply 21 types of market research and design research processes to evaluate customer satisfaction, forecast demand, test pricing sensitivity, and validate product strategies through test marketing.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Coursera Career Certificate

Market Research Statistical Analysis & Data Visualization

10 ratings at Coursera

Analyze market research data end to end: run statistical tests, build Power BI dashboards, model regressions in R, and turn findings into slides and data-driven narratives.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 11 courses

2026 Market Research: Consumer Behavior & Psychology

Conduct market research with interviews, surveys, focus groups, and industry reports, then apply marketing psychology principles like social proof and scarcity to buying decisions.

• Coursera
• 4 hours 26 minutes
• Self-Paced
• Paid Course

EDUCBA

Market Research: Analyze, Apply & Evaluate

Conduct market research through a technology licensing case study: apply PESTLE, SWOT and geo-assessment, design research architecture, and structure reports that drive business recommendations.

• Coursera
• 2 weeks, 3 hours a week
• Self-Paced
• Paid Course

Coursera

Statistical Tests for Market Research

Run two-sample t-tests in Excel to compare groups, interpret p-values, and turn A/B testing and customer satisfaction results into business recommendations.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Market Research: Design Impactful Surveys

Learn to choose between primary and secondary market research and draft unbiased customer interest questions, then build and deploy the survey in Google Forms.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

AI-Powered Market Research and Survey Design

Run end-to-end primary research: draft discussion guides, build branching surveys with skip logic and conjoint studies, size samples, apply GDPR consent, and analyze results with chi-square tests.

• Coursera
• 9 weeks, 2 hours a week
• Self-Paced
• Paid Course