Market Research Courses

Segmenting the Market with Jagdish Sheth

This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by produ…

• Coursera
• 6 hours 24 minutes
• Self-Paced
• Paid Course

American Psychological Association Career Certificate

Psychological Research

291 ratings at Coursera

Develop skills in quantitative research methods, data analysis, and ethical standards for psychological studies. Gain practical knowledge through real-world scenarios and critical thinking exercises.

• Coursera
• 12 weeks, 5 hours/week
• Self-Paced
• Paid Course
• 3 courses

Coursera

Using Google Forms to Analyze User Research Data

269 ratings at Coursera

Learn to design surveys, gather feedback, and analyze user research data for mobile banking app features using Google Forms.

• Coursera
• 1 hour 35 minutes
• Self-Paced
• Paid Course

University of Virginia;  BCG

Market and Competition in Pricing Strategy

235 ratings at Coursera

Analyze market dynamics to maximize revenue through competitive pricing strategies. Learn to predict and respond to competitors' moves while avoiding legal pitfalls and optimizing profits across product lifecycles.

• Coursera
• 11 hours 50 minutes
• Self-Paced
• Paid Course

Coursera Career Certificate

Foundations of Business Strategy and Research

229 ratings at Coursera

Master strategic thinking and research methodologies to drive data-informed business decisions, from market analysis to value proposition development using Excel and R.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 12 courses

Coursera

Construct Stock Market Indices

217 ratings at Coursera

Learn to construct stock market indices using Google Finance, import stock price data, identify free float, and apply free-floated weighting in this hands-on project.

• Coursera
• 1 hour 55 minutes
• Self-Paced
• Paid Course

New York Institute of Finance

Market Risk Management: Frameworks & Strategies

215 ratings at Coursera

Develop market risk management strategies, analyze financial instruments, estimate risks, and learn effective derivatives usage for single assets and portfolios. Includes hands-on project with global equity portfolio analysis.

• Coursera
• 7 hours 44 minutes
• Self-Paced
• Paid Course

Research Instruments and Research Hypotheses

29 ratings at Coursera

Comprehensive guide to designing research instruments, from questionnaire development to data analysis and hypothesis testing, emphasizing reliability, validity, and effective reporting techniques.

• Coursera
• 20 hours 12 minutes
• Self-Paced
• Paid Course

Career Certificate

AI for Scientific Research

103 ratings at Coursera

Explore AI applications in scientific research, from data analysis to advanced techniques like neural networks and random forests, culminating in a COVID-19 drug discovery project.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Coursera Career Certificate

AI in Law: Research, Risk, and Legal Drafting

88 ratings at Coursera

Master Generative AI tools like ChatGPT and Claude to streamline legal research, automate document drafting, manage risks, and enhance litigation processes while maintaining ethical standards.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 9 courses

American Psychological Association Career Certificate

Qualitative Research Methods in Psychology

84 ratings at Coursera

Explore qualitative psychology through major research approaches, interviewing techniques, ethnographic studies, and data analysis, focusing on the researcher's role and participant relationships.

• Coursera
• 12 weeks, 6 hours/week
• Self-Paced
• Paid Course
• 3 courses

American Psychological Association

Ethics of Psychological Research

82 ratings at Coursera

This is primarily aimed at first- and second-year undergraduates interested in psychology, ethics in research methods, and quantitative research methods along with high school students and professionals with similar interests.

• Coursera
• 11 hours 5 minutes
• Self-Paced
• Paid Course

Statistical Methods for Psychological Research

Discover statistical principles and techniques for psychology research, covering descriptive/inferential statistics, ANOVA, regression, and non-parametric methods.

• Coursera
• 1 day 2 hours 49 minutes
• Self-Paced
• Paid Course

Introduction to Critical Reading & Research Writing

Explore critical reading and academic research writing—master argument analysis, literature reviews, research questions, and citation practices to strengthen your academic voice.

• Coursera
• 12 weeks, 2 hours a week
• Self-Paced
• Paid Course

New York Institute of Finance

Supply Chain Finance Market and Fintech Ecosystem

75 ratings at Coursera

Explore the Supply Chain Finance market, stakeholders, trends, and challenges. Gain insights into market size, growth, and the fintech ecosystem's role in this evolving financial landscape.

• Coursera
• 6 hours 51 minutes
• Self-Paced
• Paid Course