BCG Courses

Digital Transformation

8 ratings

Apply BCG's digital transformation framework to identify what to digitize in strategy, core processes and technology, weighing the economics of innovation and market disruption.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Cost and Economics in Pricing Strategy

696 ratings at Coursera

Calculate price elasticities with Excel regressions, apply cost-plus, peak-load and index-based pricing models, and evaluate price discrimination, channel margins and customer lifetime value.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Customer Value in Pricing Strategy

379 ratings at Coursera

Price products by what buyers will pay: measure willingness to pay with surveys and conjoint analysis, price to the demand curve, and frame discounts using consumer psychology.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Pricing Strategy in Practice

171 ratings at Coursera

Price a new Philips LED bulb through cost, customer value, and competition lenses, run conjoint analysis, build a recommendation deck, and adapt to competitors and regulations.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

The hidden value – Lean in manufacturing and services

836 ratings at Coursera

Learn how Lean drives sustainable competitive advantage: apply it to improve manufacturing and services, lead a Lean transformation, and build a continuous improvement culture.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Career Certificate

Pricing Strategy Optimization

943 ratings at Coursera

Price through three lenses — cost and economics, customer value, and competition — to raise price realization, and build a portfolio presentation demonstrating strategic pricing decisions.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

التحوّل الرقمي

298 ratings at Coursera

يقدّم إطار BCG العملي لفهم التحوّل الرقمي وتحديد مجالات تحويل الاستراتيجية والعمليات والتكنولوجيا داخل المنظمة.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Transformación digital

289 ratings at Coursera

Analiza cómo la innovación, la disrupción y las tecnologías emergentes transforman las empresas, y aplica un marco estratégico para digitalizar una organización.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Market and Competition in Pricing Strategy

235 ratings at Coursera

Price against the competition: use value mapping, game theory, price war models, product life cycle tactics, price discrimination and bundling while staying within antitrust limits.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Transformação digital

27 ratings at Coursera

Explora como a tecnologia e a disrupção alteram os negócios e apresenta uma estrutura prática do BCG para orientar a digitalização das organizações.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Цифровая трансформация

11 ratings at Coursera

Курс показывает, как экспоненциальное развитие технологий и рыночные подрывы меняют бизнес, и предлагает модель BCG для цифровой трансформации.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Digitale Transformation

11 ratings at Coursera

Verstehen Sie digitale Transformation, ihre wirtschaftlichen Treiber und nutzen Sie ein Framework, um den Wandel vom Altgeschäft zum digitalisierten Unternehmen strategisch zu gestalten.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

La transformation numérique

Explore the economic forces behind digital disruption and apply a practical framework to guide an organization’s digital transformation.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

디지털 전환

BCG 디지털 전환 프레임워크로 레거시 비즈니스를 디지털화하는 전략과 핵심 촉진 요인을 살펴봅니다.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Career Certificate

Leading the Modern Day Business

20904 ratings at Coursera

Learn to lead a digital-age enterprise: drive digital transformation, apply design thinking for innovation, manage digital products, and build a customer-centric corporate IT strategy.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses