BCG Courses

Digital Transformation

8 reviews

Explore digital transformation's impact on business, learn key technologies and trends, and apply BCG's framework to digitize your organization's strategy, processes, and technology.

• Coursera
• 14 hours 15 minutes
• On-Demand
• Paid Course

Cost and Economics in Pricing Strategy

694 ratings at Coursera

Explore economic factors in pricing, including cost-based approaches, price discrimination, elasticities, and channel pricing. Learn practical models and methods to maximize profits through strategic pricing decisions.

• Coursera
• 12 hours 7 minutes
• On-Demand
• Paid Course

Customer Value in Pricing Strategy

374 ratings at Coursera

Learn to price products based on customer value and psychology. Explore value-based pricing techniques, measure willingness to pay, and create effective pricing strategies that benefit both consumers and sellers.

• Coursera
• 14 hours 50 minutes
• On-Demand
• Paid Course

Pricing Strategy in Practice

171 ratings at Coursera

Explore pricing strategy through a real-world case, applying cost, customer value, and competition lenses to recommend optimal pricing and adapt to market disruptions.

• Coursera
• 13 hours 23 minutes
• On-Demand
• Paid Course

The hidden value – Lean in manufacturing and services

832 ratings at Coursera

Discover how Lean methodology drives sustainable competitive advantage, improves manufacturing and services, fosters continuous improvement, and adapts to new technologies for business success.

• Coursera
• 15 hours 5 minutes
• On-Demand
• Paid Course

التحوّل الرقمي

294 ratings at Coursera

تعرف على أساسيات التحول الرقمي وتأثيره على الأعمال. اكتشف الاتجاهات التكنولوجية الحديثة وكيفية تطبيق إطار BCG لتحويل مؤسستك رقميًا بنجاح.

• Coursera
• 14 hours 35 minutes
• On-Demand
• Paid Course

Transformación digital

281 ratings at Coursera

Explora la transformación digital, sus impactos y oportunidades. Aprende a aplicar el marco de BCG para digitalizar estrategias, procesos y tecnologías en tu organización.

• Coursera
• 14 hours 45 minutes
• On-Demand
• Paid Course

Market and Competition in Pricing Strategy

235 ratings at Coursera

Analyze market dynamics to maximize revenue through competitive pricing strategies. Learn to predict and respond to competitors' moves while avoiding legal pitfalls and optimizing profits across product lifecycles.

• Coursera
• 11 hours 50 minutes
• On-Demand
• Paid Course

La transformation numérique

Explorez les fondements de la transformation numérique, ses impacts sur les entreprises et les stratégies pour réussir à l'ère digitale. Maîtrisez le cadre BCG pour numériser votre organisation.

• Coursera
• 14 hours 45 minutes
• On-Demand
• Paid Course

Transformação digital

27 ratings at Coursera

Explore a transformação digital, seus impactos nos negócios e como implementá-la usando a estrutura do BCG. Aprenda sobre tendências tecnológicas e estratégias para prosperar na era digital.

• Coursera
• 14 hours 45 minutes
• On-Demand
• Paid Course

디지털 전환

디지털 시대의 비즈니스 변화와 적응 전략을 탐구합니다. 기술 혁신의 영향, 파괴적 혁신의 본질, 주요 디지털 트렌드, 그리고 BCG의 디지털 전환 프레임워크를 학습합니다.

• Coursera
• 14 hours 15 minutes
• On-Demand
• Paid Course

Цифровая трансформация

11 ratings at Coursera

Изучение экспоненциального роста технологий, их влияния на бизнес и методов цифровой трансформации организаций с использованием модели BCG для достижения конкурентных преимуществ.

• Coursera
• 14 hours 45 minutes
• On-Demand
• Paid Course

Digitale Transformation

11 ratings at Coursera

Erlernen Sie die Grundlagen der digitalen Transformation, ihre Auswirkungen auf Unternehmen und wie Sie mit dem BCG-Framework Ihr Unternehmen erfolgreich digitalisieren können.

• Coursera
• 14 hours 45 minutes
• On-Demand
• Paid Course