Market Research Courses

Understanding Medical Research: Your Facebook Friend is Wrong

365 ratings

How can you tell if the bold headlines seen on social media are truly touting the next big thing or if the article isn't worth the paper it's printed on?

• Coursera
• 6 weeks, 3 hours a week
• Self-Paced
• Paid Course

• Best of All Time

Fundamentals of Qualitative Research Methods

228 ratings

Learn the fundamentals of Qualitative Research Methods, developing a qualitative research question and get data using interviews, focus groups and analyse the data in this course by Yale University

• YouTube
• 1 hour 30 minutes
• Self-Paced
• Free Video

Understanding Clinical Research: Behind the Statistics

897 ratings

If you’ve ever skipped over`the results section of a medical paper because terms like “confidence interval” or “p-value” go over your head, then you’re in the right place.

• Coursera
• 6 weeks, 4 hours a week
• Self-Paced
• Paid Course

• Best of All Time

Research Ethics and Plagiarism

125 ratings

Learn to recognize plagiarism, use detection software, and follow ethical and regulatory standards for academic research and publication.

• Swayam
• 8 weeks
• Available until Nov 15, 2026
• Free Online Course

Market Research and Consumer Behavior

4892 ratings at Coursera

Turn a decision problem into a research question: design research plans, run surveys, analyze data, and map the consumer decision-making process from need to post-purchase.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Achieving Product-Market Fit

76 ratings

Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product

• edX
• 4 weeks, 2-3 hours a week
• Self-Paced
• Free Online Course (Audit)

Career Exploration and Market Research

Research career fields, compare roles and compensation, assess company culture, weigh credentials, and conduct strategic informational interviews.

• CodeSignal
• 1 hour
• Self-Paced
• Free Certificate

Research Proposal: Initiating Research

950 ratings at Coursera

Learn to plan market research: assess secondary and internal data, choose primary methods like sampling and surveys, and write and package a client research proposal.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Qualitative Research

479 ratings at Coursera

Design moderator guides and screening questionnaires, recruit and moderate a focus group, then transcribe, theme, and report qualitative market research findings.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Quantitative Research

349 ratings at Coursera

Design, test, and launch marketing surveys in Qualtrics, then analyze the data with descriptive, inferential, association, and causal techniques to guide marketing mix decisions.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Career Certificate

Market Research

1531 ratings at Coursera

Find the story in the data: scope a research proposal, run focus groups, field surveys in Qualtrics, analyze results, and present recommendations with Excel visualizations.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Market Research and Analysis for Tech Industries

11 ratings at Coursera

Build a marketing plan for a tech product: apply the Technology Adoption Life Cycle, run surveys and secondary research, craft buyer personas, and segment markets with conjoint analysis.

• Coursera
• 6 weeks, 3 hours a week
• Self-Paced
• Paid Course

Market Research Essentials for Marketing Management

Learn to distinguish primary from secondary and qualitative from quantitative data, choose the right market research method, and turn findings into actionable business decisions.

• Coursera
• 3 hours 50 minutes
• Self-Paced
• Paid Course

Coursera Career Certificate

Market Research Methods and Data Analysis Certificate

264 ratings at Coursera

Learn market research methods: design qualitative and quantitative studies, build Qualtrics surveys, analyze data in Excel and R, apply GenAI tools, and present findings through data storytelling.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 9 courses

Coursera Career Certificate

Market Research Methods and Data Analysis Certificate

264 ratings at Coursera

Learn qualitative, quantitative, and mixed research methods: run interviews and focus groups, build Qualtrics surveys, analyze data in Excel and R, and apply GenAI tools.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 9 courses