Market Research Courses

Fundamentals of Qualitative Research Methods

208 reviews

Learn the fundamentals of Qualitative Research Methods, developing a qualitative research question and get data using interviews, focus groups and analyse the data in this course by Yale University

• YouTube
• 1 hour 30 minutes
• On-Demand
• Free Video

Understanding Medical Research: Your Facebook Friend is Wrong

365 reviews

How can you tell if the bold headlines seen on social media are truly touting the next big thing or if the article isn't worth the paper it's printed on?

• Coursera
• 17 hours 3 minutes
• On-Demand
• Paid Course

• Best of All Time

Understanding Clinical Research: Behind the Statistics

889 reviews

If you’ve ever skipped over`the results section of a medical paper because terms like “confidence interval” or “p-value” go over your head, then you’re in the right place.

• Coursera
• 1 day 3 hours 11 minutes
• On-Demand
• Paid Course

• Best of All Time

Research Ethics and Plagiarism

125 reviews

Explore research ethics, plagiarism types, detection tools, and prevention strategies. Learn publication ethics and Indian regulations to enhance academic integrity and writing skills.

• Swayam
• 8 weeks
• On-Demand
• Free Online Course

Market Research and Consumer Behavior

4868 ratings at Coursera

Explore consumer decision-making and market research techniques to develop effective marketing strategies. Learn to analyze consumer behavior, conduct research, and interpret data for actionable insights.

• Coursera
• 6 hours 44 minutes
• On-Demand
• Paid Course

Achieving Product-Market Fit

70 reviews

Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product and market requirements and positioning plans

• edX
• 4 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research

Fuel the future of market research as a data storyteller in this course from the University of Cape Town.

• edX
• 4 weeks, 2-4 hours a week
• On-Demand
• Free Online Course (Audit)

Research Proposal: Initiating Research

946 ratings at Coursera

Learn foundational market research skills, from defining research types to crafting professional proposals. Gain practical insights into data collection, analysis, and presenting valuable findings to clients.

• Coursera
• 11 hours 20 minutes
• On-Demand
• Paid Course

Qualitative Research

469 ratings at Coursera

Explore qualitative research methods, from design to analysis. Learn to create research instruments, recruit participants, conduct focus groups, and interpret data for effective market research.

• Coursera
• 14 hours 41 minutes
• On-Demand
• Paid Course

Quantitative Research

344 ratings at Coursera

Gain insights for data-driven marketing decisions through survey design, implementation, and analysis. Learn to identify opportunities, maximize response rates, and interpret results using statistical models.

• Coursera
• 17 hours 30 minutes
• On-Demand
• Paid Course

Microcredential

Market Research

1510 ratings at Coursera

Learn comprehensive market research skills, from project initiation to data analysis and presentation. Develop expertise in qualitative and quantitative methods, data visualization, and delivering actionable insights to stakeholders.

• Coursera
• 4 weeks, 10 hours a week
• On-Demand
• Paid Course
• 4 courses

Market Research and Analysis for Tech Industries

11 ratings at Coursera

Learn market research techniques for tech industries, including consumer behavior, B2B markets, and data-driven strategies to align innovative products with critical customer needs.

• Coursera
• 18 hours 22 minutes
• On-Demand
• Paid Course

Market Research Essentials for Marketing Management

Gain a competitive edge by mastering market research techniques, data analysis, and actionable insights for effective business strategy and decision-making.

• Coursera
• 3 hours 50 minutes
• On-Demand
• Paid Course

Microcredential

Market Research, Consumer Insights, and Competitor Analysis

Gain critical skills to interpret customer data, analyze market trends, and turn insights into actionable business strategies. Learn to conduct research, understand competitors, and shape a data-driven corporate identity.

• edX
• 12 weeks, 2-4 hours a week
• On-Demand
• $597.00
• 3 courses

Microcredential

Market Research

899 ratings at Coursera

Comprehensive exploration of market research essentials, methodologies, instruments, and data analysis. Equips learners with practical skills for conducting effective research and interpreting results.

• Coursera
• 8 weeks, 10 hours a week
• On-Demand
• Paid Course
• 4 courses