TikTok Marketing Courses and Certifications

Aptly

Advertising and E-commerce on TikTok

76 ratings at Coursera

Explore TikTok ad formats and e-commerce selling strategies, then use TikTok's built-in analytics platform to measure and optimize advertising performance.

• Coursera
• 2 weeks, 2 hours a week
• Self-Paced
• Paid Course

Aptly

Getting Started with TikTok

75 ratings at Coursera

Set up a TikTok account, learn the app's algorithm, demographics and community norms, and create your first video with TikTok's editing tools.

• Coursera
• 2 weeks, 5 hours a week
• Self-Paced
• Paid Course

Aptly

TikTok for Business

14 ratings at Coursera

Set up a TikTok business account and build a platform-specific marketing strategy, content calendar, and trend-driven posts that grow a brand's following and visibility.

• Coursera
• 2 weeks, 5 hours a week
• Self-Paced
• Paid Course

Coursera

Creating Engaging Content for TikTok

Create TikTok videos, duets, stitches and image carousels: set up a profile, use trending sounds, read TikTok Analytics, and monetize through TikTok Shop.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Coursera

TikTok Content Creation Essentials

Create TikTok videos, duets, stitches and image carousels: write hooks and story arcs, shoot mobile footage, and edit with trending sounds, transitions and effects.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

TikTok Strategy: Effective Content

Build a personalized TikTok content strategy: plan content types aligned with your goals and target audience, and map a roadmap for consistent growth and engagement.

• Coursera
• 47 minutes
• Self-Paced
• Paid Course

Coursera

TikTok Insights: Crack the Algorithm

Learn how TikTok ranks videos: see which factors drive reach, how likes, comments, shares and watch time count, and analyze successful videos for repeatable patterns.

• Coursera
• 49 minutes
• Self-Paced
• Paid Course

Coursera

TikTok Storytelling: Write Compelling Stories

Write TikTok scripts that hook viewers in the first seconds, using story arcs built for short-form video and techniques that lift interaction and completion rates.

• Coursera
• 47 minutes
• Self-Paced
• Paid Course

Coursera

TikTok Monetization: Collaborate with Brands

Turn TikTok content into income: set up TikTok Shop, use livestream shopping, land sponsored brand deals, and build a monetization plan around the Creator Fund.

• Coursera
• 44 minutes
• Self-Paced
• Paid Course

Coursera

TikTok Planning: Manage Content Like a Pro

Build a personalized TikTok content calendar: plan consistent posting, schedule videos with TikTok Studio, and keep workflows flexible enough to catch trends.

• Coursera
• 46 minutes
• Self-Paced
• Paid Course

Coursera

TikTok Analytics: Optimize Performance

Interpret TikTok analytics metrics like views, shares, comments and completion rates to spot top-performing content patterns and optimize future videos for reach and engagement.

• Coursera
• 48 minutes
• Self-Paced
• Paid Course

Coursera

TikTok Growth: Boost Your Engagement

Grow an engaged TikTok following: build content calendars in TikTok Studio, create duets and stitches, run polls and Q&As, and optimize hashtags.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

TikTok Optimization: Grow Your Presence

Analyze TikTok metrics like views, shares and completion rates to optimize videos, and build monetization strategies across TikTok Shop, livestream shopping, brand deals and the Creator Fund.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

TikTok Community: Engage & Build

Turn casual TikTok viewers into a loyal community: apply community management tactics, use messaging and engagement tools, and optimize hashtag strategy for discoverability.

• Coursera
• 46 minutes
• Self-Paced
• Paid Course

Coursera

TikTok Effects: Sound & Visuals

Learn to use TikTok audio strategically: spot trending sounds, sync visuals to music, build sound-driven formats, and create original audio with viral potential.

• Coursera
• 48 minutes
• Self-Paced
• Paid Course