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Coursera

TikTok Insights: Crack the Algorithm

Coursera via Coursera

Overview

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In this course, you'll dive deep into how TikTok decides which content to show to which users. You'll learn what factors the algorithm considers when ranking videos and how engagement metrics like likes, comments, shares, and watch time impact your content's reach. Through analyzing successful TikTok videos, you'll identify patterns and strategies that work well with the algorithm, giving you insights into how to structure your own content for better visibility.

Syllabus

  • Understanding TikTok's Algorithm
    • In this lesson, you'll dive deep into how TikTok decides which content to show to which users. You'll learn what factors the algorithm considers when ranking videos and how engagement metrics like likes, comments, shares, and watch time impact your content's reach. Through analyzing successful TikTok videos, you'll identify patterns and strategies that work well with the algorithm, giving you insights into how to structure your own content for better visibility.

Taught by

Amber Villasenor

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